Singles’ Day vs. Black Friday: Does Singles’ Day win it all?
Singles’ Day vs. Black Friday: how do they compare to each other? Singles’ Day vs. Black Friday. The Christmas holiday shopping season is here! After the Double Eleven shopping festival, Black Friday took place last Friday. Both events have broke records, but how do they compare to each other? Looking at the figures, Singles’ Day achieved […]
Taobao Global: A new strategy to keep one step ahead of the game targeting Millennials
Since its launch in May 2003, Alibaba’s Taobao, China’s largest online marketplace, has become the shopping destination of choice for Chinese consumers looking for a full selection of products and value for money. But not only. Taobao Global is gradually shifting Taobao’s focus from a consumer-to-consumer sales channel into a lifestyle destination for China’s new generation. […]
International brands in China and the Double 11
International brands in China and the Double 11 The British Boxing Day and the American Black Friday were considered are the stars of the e-commerce sales events worldwide but it seems China stole the limelight from the western countries when it comes to e-commerce the biggest sales of an e-commerce with the “Double 11”, the […]
Online market in China: How Alibaba started
Online market in China: How Alibaba started With Alibaba’s IPO set to break records, there’s been a surge of interest in the company from the West. Savvier followers of online commerce have already had their eyes on Jack Ma’s start-up and its spin-off sites since it handily beat eBay’s attempt to capture market share in […]
How to sell on Tmall
How to sell on Tmall [see also How to sell on Taobao] Due to rapid growth of Internet users in Chine, whose number already reached more than 500 million, e-commerce market is shrinking every year at spectacular pace and is expected to surpass the US online shopping market by 2015. As a result, a lot […]