Daxue Talks 24: How to reach out lower-tier city consumers in China
Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends and how brands need to take into consideration the rising role of lower-tier city consumers in […]
Tier-two and tier-three cities are expected to boom in the foreseeable future in China
Tier-two and tier-three cities are expected to boom in the foreseeable future in China [See more about 2nd and tier cities in China] What differentiate 1st tier from 2nd tier city in China? This concept of classification is quite vague; even official bodies cannot give exact criteria for this classification. As a result, different consulting […]