lower-tier-city-consumers-China

Daxue Talks 24: How to reach out lower-tier city consumers in China

Max Peiro, Daxue Talks’ new guest talks with us about retail challenges for traditional brands in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about 2019 retail trends and how brands need to take into consideration the rising role of lower-tier city consumers in China.

Questions:

  • How is the retail situation in China? What are the challenges traditional retail brands are facing now?
  • In China, lower-tier city consumers start to play a more important role. What should brands do to better reach them?

Daxue Talks is a show powered by daxue consulting, a china-based strategic market research company founded in 2010! With Daxue Talks, you will stay up to date with all the latest business updates in China

marketing research china