An overview of the oral care market in China
Due to the traditional notion that oral hygiene is a minor issue and the lack of oral care knowledge in China, oral problems and diseases are quite common among Chinese people. According to the Fourth National Oral Health Epidemiological Survey in 2017, the prevalence of oral caries among 5-year-old children in China was around 71.9%, […]
Market research: Toothpaste in China
Gone are the days when big multinationals in China could easily dominate every consumer segment from toothpaste to laundry detergent. For years, the main concern for companies such as Procter & Gamble Co. were counterfeits, as their brands had strong brand recognition and were popular among the newly expanding consumer market. However, this is no longer the […]