Chinese silver generation drives the tourism market

Chinese silver generation tourists

The silver generation in China includes people aged 60 and over. They are an important consumer group as China has gradually morphed into an aging society as a byproduct of the one-child policy. In recent years, with the improvement of the quality of life of middle-aged and elderly people, after retirement, the number of Chinese […]

Daxue Talks transcript #31: Attract Chinese tourists in your local shop overseas

attract Chinese tourists

Find here Daxue Talks episode 31. Olivier Verot gives insighs on Ctrip new feature in China. How to leverage these “points of interests” to attract Chinese tourists in your particular local shop or restaurant? Listen to this very short episode of our China marketing podcast to find out more. Full transcript below: Interviewer: What is […]

China’s customized tourism market in 2019 | Daxue Consulting

China's customized tourism market

“Customized travel in the Chinese tourism market is unique in that it is characterized by its popularity, youthfulness, and high growth rates.” – COTRI director Prof. Dr. Wolfgang Georg Arltstated Growing demand for private tours for Chinese tourists Customized tours are trips with personalized itineraries. This provides tourists with flexibility catering to specific interests and […]