Lego in China: conquering the toy market one block at a time
![](https://daxue.wpenginepowered.com/wp-content/uploads/2021/04/unsplash_copertina_lego_in_China-800x600.jpg)
With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]
How POP MART leveraged co-branding to dominate China’s blind box toys market
![](https://daxue.wpenginepowered.com/wp-content/uploads/2019/09/daxueconsulting_blindbox_PopMart-800x600.jpg)
POP MART (泡泡玛特) is a popular cultural entertainment brand in China that specializes in selling blind boxes. Founded in 2010, the company has become a leader in the designer toy market in China. In the first half of 2022, the company’s revenue was 2.4 billion RMB (349 million USD), up 33.1% year on year. Although […]
China’s Toys Market in 2022: Chaowan, high-tech, and parent-child games
![daxue-consulting-china-toys-market-2022-cover](https://daxue.wpenginepowered.com/wp-content/uploads/2022/02/chinas-toy-market-2022-800x553.jpeg)
Most people know China as the world’s largest toy exporter due to its solid manufacturing reputation especially in the southeastern provinces. Indeed, in 2020 China exported $72 billion USD worth of toy products, miles ahead of the 2nd place – Germany’s $6 billion USD. However, China also has the world’s largest toys market, valued at […]
Toys Market in China
![toys market in china](https://daxue.wpenginepowered.com/wp-content/uploads/2014/12/Daxue-Research-toys-market-china.jpg)
China is the World’s Largest Toys market China has taken the place as the world’s largest toy maker and exporter in recent years. There are over 1300 large-scale toy manufacturers in China which are responsible for producing nearly three-quarters of total toys in the world. The major manufacturing and export bases of toys in China are […]