POP MART: Blind box toys show the designer toy market in China is booming | daxue consulting
According to Euromonitor, the total retail sales of toys and games in China soared from RMB 135.6 billion in 2013 to RMB 324.1 billion in 2018, an average annual growth rate of 19.1%. However, not all these toy consumers are children. POP MART, which sells blind boxes, is a leader in the designer toy market […]