From toys to speculation: Decoding the rise of China’s collectible toys market
China’s collectible toys market is entering a golden era, with projected growth of 35% annually, expected to exceed RMB 150 billion in 2025. Consumer enthusiasm is rising fast. In 2021, 80% of surveyed buyers out of 3,000 said they planned to increase their purchase frequency in the coming years. The most consumed categories in the […]
POP MART in China: How it became a brand that pops to mind
In July 2016, POP MART in China introduced blind boxes, signifying its evolution from a conventional toy distributor to a pop toy intellectual property operator. Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from Mainland China in the first half of […]
China’s toys market: a new addiction among kids and adults?
Many people know China as the world’s largest toy exporter. It has a solid manufacturing reputation, especially in the southeastern provinces. Indeed, China’s toys market has consistently exhibited positive growth over the last ten years. In 2023, the size of China’s toy market stood at a substantial RMB 159.8 billion, indicating that the demand for […]
Lego in China: conquering the toy market one block at a time
With almost 300 million kids under the age of 18 in 2023, the Chinese toy market is extremely profitable, and reached a revenue of more than 18.9 billion USD in 2022. Lego is among the major players in this sector, holding over 43% of the market share in the construction toy category as of 2021. […]
Toys Market in China
China is the World’s Largest Toys market China has taken the place as the world’s largest toy maker and exporter in recent years. There are over 1300 large-scale toy manufacturers in China which are responsible for producing nearly three-quarters of total toys in the world. The major manufacturing and export bases of toys in China are […]