Uniqlo in China: Maintaining its unique position amidst the competitive Chinese market
Since establishing its first store in Shanghai in 2002, Uniqlo has woven itself into the fabric of China’s retail landscape. As of April 2024, the brand operates a vast network of 920 directly operated stores across more than 200 cities throughout Mainland China. The number of stores in China surpassed even the number of stores […]
GU: Uniqlo’s emerging sibling, crafting style with social media
GU (极优) is a Japanese brand founded in 2006 specializing in affordable and casual clothing. It is a subsidiary of Fast Retailing, the parent company of the retail giant Uniqlo. The brand’s name, “GU”, is a pun on the Japanese word “jiyū” (自由), “freedom” in English, signifying an escape from high-priced clothing. As of August […]