Vegan meat in China: One of the largest markets despite less than 5% of the population being vegan
Over the last decade, veganism became increasingly popular in the West, which has led to the rapid development of meat alternatives. However, imitation meat, which is sometimes seen as a healthier substitute for animal meat, is not a new concept, especially in China. With the rising health-conscious among Chinese consumers, the plant-based meat market has […]
Vegan movement in China: Growing trend or fad diet?
In the last few years, Chinese consumers’ interest in meatless meals has soared. Chinese people are becoming more health-conscience and more conscientious about their food choices. They are increasingly aware of the negative consequences of consuming too much animal products, hence are open to eating plant-based foods. According to a report by Euromonitor, China was […]