The changing dynamics of Double 11 in China
Double 11 in China (双十一), the equivalent to “Black Friday” in the United States, is China’s largest e-commerce shopping festival. It was first organized in 2009 by Chinese technology giant Alibaba Group (阿里巴巴) to celebrate “Single’s Day”. Other e-commerce brands like Pinduoduo (拼多多) and JD.com (京东) have followed suit over the years. Brands made a significant portion of their annual turnover […]