Beyond Baijiu: Young consumers, e-commerce, and premium experiences redefining Chinese alcoholic beverage market
The Chinese alcohol market continues to lead globally, reaffirming its position as the world’s largest by market value. According to the latest report from the Chinese Alcoholic Beverage Industry Association (中国酒业协会), China’s brewing industry achieved sales revenue of RMB 1.08 trillion (approximately USD 148 billion) in 2024, reflecting a robust 9.3% year-on-year growth. Concurrently, total […]
Market research: Alcoholic drinks in northwest China
Trends Despite its current relative lack of development, urbanization is growing at a fast pace in northwest China. Along with this change in infrastructure are changes in its citizen’s alcoholic drink consumption behavior. Take middle class consumers as an example. Their disposable income allowed them to afford only local low end spirits and beers. However, the […]
Markert report: Alcoholic beverages in southwest China
Trends In southwest China, Baijiu(白酒) has been a tradition for a long time. Many famous Baijiu brands originate here, for example, Maotai(茅台) and Wuliangye(五粮液). In 2011, the sales prices of high-end Bajiu significantly increased, even though the government had taken measures to control prices. This has led to an increase consumption of standard spirits and […]
Market analysis: Alcoholic beverages in mid-China
Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to growing health concerns in China, more and more consumers are choosing drinks with a low alcohol content. Generally speaking, the local market in mid-China behaves […]