Shein’s market strategy: how the Chinese fashion brand is conquering the West

Shein is now the largest cross-border fast fashion e-commerce company in China. The e-commerce clothing brand reaches consumers in the United States, France, Russia, Germany and over 200 other countries. According to Airnow Data, in 2021 Shein’s mobile app has exceeded 7 million monthly active users in the US alone. According to Jing Daily, on TikTok, the hashtag […]