“County-level tourism booms during the Labor Day holiday”: Trending hashtag on Chinese social media
The Labor Day holiday is one of China’s most important public holidays, during which many people engage in travel spending in order to release their pent-up consumption and travel demands. Therefore, the Labor Day holiday serves as a strong indicator for the tourism economy in China. According to China’s Ministry of Culture and Tourism, during […]
“Survey shows that 28.5% of young people live a 45-degree life”: Trending hashtag on Chinese social media
The concept of “lying flat,” which expresses a rejection from relentless work and competition exemplified by the 996 work culture, went viral on Chinese social media due to a Baidu post called “Lying Flat Is Justice” in 2021 April. Two years into this trend, the National Survey Research Center at Renmin University of China conducted […]
“The rejuvenation of baijiu should not stop at publicity stunts”: Trending hashtag on Chinese social media
As anyone on Chinese social media has already seen from the explosive collaboration, in the 1st week of September, domestic coffee chain Luckin Coffee launched a new product “sauce-flavored latte (酱香拿铁),” in collaboration with Kweichow Moutai (贵州茅台), the producer of China’s “National Liquor”, baijiu. This new drink, containing no more than 0.5% alcohol by volume, quickly became a […]