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Water purifiers in China

Water pollution in China

Deterioration of drinking water quality continues to be a major problem in China. According to the 2008 State of the Environment Report by the Ministry of Environmental Protection, the successor agency of SEPA, pollution of specific rivers is as follows:

  • The Pearl River and the Yangtze River had “good water quality”;
  • The Songhua River was “slightly polluted”;
  • The Liaohe River, the Huaihe River, and the Yellow River were “moderately polluted”; and
  • the Haihe River which flows through Beijing and Tianjin was “badly polluted”.

Water purifiers industry in China

“The country’s water purification business is promising because people are more conscious of the quality of drinking water. Along with their increasing incomes, an increasing number of Chinese families now intend to buy high-quality water purifiers.”———GU JIUCHUAN, Secretary-general, China Water Purification Association.

China sold 30 million residential water purification systems in 2011, of which 20 million were purchased by Chinese families. It created a sales revenue of 30 billion yuan, according to data from the China Water Purification Association. Now, less than 5 percent of Chinese families have water purifiers.

According to the China Water Purification Association, there are more than 3,000 companies engaged in the sector, including some foreign brands such as 3M and Philips. The majority of water purifier manufacturers are small companies in terms of their production.

Water purifiers brands

Quero (Shenzhen, Guangdong)

Midea (Foshan, Guangdong)

Kingzer (Shenzhen, Guangdong)

Hunsdon (Shenzhen, Guangdong)

3M (Shanghai)

Haier (Qingdao, Shandong)

Qinyuan (Ningbo, Zhejiang)

Angel (Shenzhen, Guangdong)

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1. The State of the Environment of China in 2008, Ministry of Environmental Protection,

2. Water purifiers flooding the market, CHINA DAILY,

Article for Daxue Market Research China