Wine project briefing

The objective of the research is to know more about the communication of Rhone wines in China and the knowledge of people, what they compare to and how they see the wineThe objective of the research is to know more about the communication of Rhone wines in China and the knowledge of people, what they compare to and how they see the wines from Rhone. In order to understand the answers, you need to read a bit about wines and try to know the most important words. Here is a list of important words from Rhone. In order to understand the answers, you need to read a bit about wines and try to know what are the differnet words used in wine.

The main ideas are:
– Which are the top 3 French regions do they know best? top 3 vineyards?
– Have they heard about Rhone valley?
– Do they sell Rhone wines? If yes/no Why?
– For them, Rhone Valley is which grapes? Which image? which tastes?
– Which magazines, websites, newspapers they use to get updated on the wine industry?
– What are the competitors of Rhone wines?

In order to get more information on wine, go on:
–  www.rhone-wines.com.cn
– baidu somee key words on rhone valley

Remember the 10 different kinds of wines:
(1) Cabernet Sauvignon: grows in a variety of climates, but most closely associated with Bordeaux, France. Produces wines usually high in tannin.
(2) Chardonnay: from Burgundy, France. Classic and popular.
(3) Chenin Blanc: from France’s Loire valley. A white grape, grow in climates too warm for many vinifera types.
(4) Grenache: Spanish grape with raspberry-like flavor and fruity aroma.
(5) Merlot: produces deep colored, high alcohol wines with low tannin. Sometimes chocolaty.
(6) Nebbiolo: from Piedmont, Italy in the northwest, produces Barbaresco and Barolo. High in acidity and tannins.
(7) Pinot Noir: difficult to grow, low in tannin, prone to rot.
(8) Riesling: a traditional German grape from the Mosel region.
(9) Sangiovese: produces herby, spicy Italian wine from Tuscany, Italy.
(10) Syrah/Shiraz: from France’s Rhone valley, but more recently Australia and New Zealand. Spicy, sometimes reminiscent of black pepper. Not to be confused with Petit Sirah, a California grape.

Look what AOC means.

Remember especially Grenache and Syrah.

Finally, a wine can be:

– fruitful,

– spicy

– strong / light

– tannic