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Shopping Malls in Shenzhen – Far From Maturity
09Jun2017

Shopping Malls in Shenzhen – Far From Maturity

Explosive commercial growth ushers in a new era of the consumer experience in Shenzhen Shenzhen（深圳）, China’s first special economic zone (SEZ) founded in 1980, is one of the fastest-growing city […]

The Secret Recipe of HEYTEA’s Buzz in China
08Jun2017

The Secret Recipe of HEYTEA’s Buzz in China

It is nothing unusual to see hundreds of customers waiting in queues for globally anticipated products such as the latest iPhone. Recently, however, the Chinese brand HEYTEA (in Chinese: 喜茶xi […]

Mobike and Ofo: Reinventing the Bike-Sharing Business Model in China
07Jun2017

Mobike and Ofo: Reinventing the Bike-Sharing Business Model in China

For over a dozen years, racks of publicly shared bicycles have been a common sight in China’s megacities, but only recently have urbanites developed a taste for riding them. While […]

“Little Fresh Meat” (小鲜肉): Macron’s Cult Status in China
02Jun2017

“Little Fresh Meat” (小鲜肉): Macron’s Cult Status in China

In China, talk of the newly elected French President Emmanuel Macron (埃马纽埃尔 马克龙) —also dubbed “little fresh meat” (小鲜肉) by Chinese netizens—skyrocketed following the second round of the French Presidential […]

Why to Focus on Specialty Chemicals in the Chinese Chemicals Market
25May2017

Why to Focus on Specialty Chemicals in the Chinese Chemicals Market

Drawing on our last market report about the chemical industry in China, this article shows the results of our recently conducted market research in the Chinese chemicals market. We found […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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