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How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting – Market Research China
14Dec

How are the Chinese media and netizens responding to the riots in France? | Daxue Consulting – Market Research China

The “yellow vest” protests that have spread throughout France since November 17, turned violent in Paris over the weekend. Angry anti-government protesters in Paris wearing yellow safety vests smashed windows and set fire to vehicles and broke into a museum and several luxury stores. It is reported by the press that the unrest is the […]

Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media
11Dec

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media

The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]

Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier
10Dec

Pet food market in China: the forecast is expecting Chinese pet food expenditure to get heavier

Raining cats and dogs in China China is ranked among the top three countries with the most cats and dogs with the total number of pet owners equalling 73.55 million in 2016. Among this number, 33.9 million were dog owners and 22.58 million owned cats. This clearly shows a preference for dogs among the Chinese […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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