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Market Research: Adidas in China
14Feb

Market Research: Adidas in China

Market Research: Adidas in China Basic Background of Adidas in China The company Adidas Sports (China) Ltd entered China and headquartered in Shanghai in 1997 with a core business of men’s and women’s sportswear and footwear. The company also entered the market of children’s wear in 2001. The CEO just announced the opening of 3000 […]

Leisure Market In China: a changing Lifestyle
11Nov

Leisure Market In China: a changing Lifestyle

The following is a research on the leisure market in China. Economic development and social evolution have led to leisure activities becoming the necessities. The “need to escape” is enjoyed in different ways across cultures and is closely related to daily lifestyles, working life, and cultural patterns. As the Chinese society has experienced great changes over […]

How to Sell on Taobao?
04Nov

How to Sell on Taobao?

Read more about the market entry in China Taobao is Asia’s largest network retail business, founded by Alibaba group investment in 2003. It current business includes C2C and B2C (business to individual). Today, Taobao has also become the most used online entrepreneurship platform and is quite popular among China’s business member. Our focus today is on […]

The Success Of Online selling in China
04Nov

The Success Of Online selling in China

Nowadays, Online selling in China is booming and it is becoming increasingly popular for people to do some online shopping. They surf on taobao.com and jd.com instead of amazon.com or eBay.com. In fact, eBay has attempted to convert some Chinese consumers but it still has a relatively low impact. Chinese sellers and buyers both prefer […]

The Baby Food Market in China: a valuable Industry
02Nov

The Baby Food Market in China: a valuable Industry

Chinese Baby Food Many Chinese parents are unaware of the correct foods to feed their babies, the baby food market in China is evolving rapidly. The World Health Organization (WHO) provides recommendations on how to feed babies. WHO state that it is best to breastfeed babies between 0 and 6 months old. For babies between […]

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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