Key considerations for foreign brands’ co-branding in China
In recent years, co-branding in China has become very popular, with a wide variety of co-branding targets, from food and drink, clothing, anime, and IP to games. This type of strategic alliance is highly effective in boosting sales and raising brand visibility. To tap into the Chinese market, international brands are diligently navigating the dos […]
The Chinese art market: young collectors fuel contemporary art surge
The global art market is a multi-billion-dollar industry, playing a significant role in cultural exchange and economic development. While its artistic roots stretch back centuries, China’s art market has boomed in recent decades, becoming a major player on the global art scene. In recent years, the Chinese art market has witnessed a meteoric rise, solidifying […]
China’s food & beverage industry white paper
The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]
How to Sell on Tmall: Success Strategies for Tmall Store Optimization
Tmall (天猫), a dominant player in the booming China e-commerce, is a premium online marketplace established in 2008 by Alibaba Group. Unlike its sister platform Taobao (淘宝), which leans towards individual sellers, Tmall focuses on established brands and authorized retailers, offering a more curated and trustworthy shopping experience for Chinese consumers. By 2023, Tmall’s net […]
Omnichannel strategies in China: luxury brands’ attempts to multiply consumer touchpoints
China’s luxury market seeks steady recovery amidst challenges in 2022, which rebounded in 2023, as the market is driven by core luxury consumers who are less financially impacted by a slowing GDP. With the vigorous development of domestic luxury e-commerce, omnichannel luxury retail is making progress in China. Luxury brands are not merely adapting to […]
A Foreign Firm’s Guide to Collaborating with Retail Distributors in China
In China, the retail distribution market is characterized by a fast-moving ecosystem, composed of a complex network that ties together different market players such as manufacturers, Chinese wholesale suppliers, trading companies, distributors, agents, and retailers. This network presents a landscape filled with untapped opportunities that many foreign companies are eager to discover and leverage for […]
Reshaping the Chinese Luxury Market: Shifting Consumer Values and Transformative Retail Experiences
In 2019, McKinsey estimated China’s share of the global luxury market would grow to 41% by 2025. China’s luxury market has been mounting up for the past five years, doubling in size between 2019 and 2021. This growth was disrupted in 2022 due to the zero-Covid policy. In 2022, nearly every luxury category and most […]
Acqua di Parma in China: A luxurious journey through fragrance and lifestyle
In the bustling corridors of China’s fragrance market, where beauty and luxury converge, one name shines brightly amidst the competition: Acqua di Parma. In 2023, China’s fragrance market surpassed RMB 200 billion and is poised to exceed RMB 539 billion by 2028. Despite the dominance of major foreign cosmetic conglomerates such as L’Oréal, Estée Lauder, […]
From east to the runway: the irresistible ascent of Chinese designer brands
In recent years, at fashion shows and various events, many domestic and international celebrities have been seen wearing clothing from Chinese fashion brands, and an increasing number of Chinese designer brands are entering the international spotlight. At the 2023 Met Gala red carpet, Cardi B appeared in a specially tailored camellia dress designed by Chinese […]
The athleisure market in China: opportunities in an increasingly active country
Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. People dressing in athleisure clothes often present an active healthy lifestyle, 35.1% of individuals opted for regular exercise as their means of maintaining health in 2022. Download […]
The dawn of a new era for Chinese luxury brands: 6 hypotheses on the future of luxury in China
In 2023, China’s luxury market made a significant rebound, surging by 12% year-on-year after a pandemic-induced dip the previous year, Chinese luxury market is on track to become the world’s largest, with Chinese luxury consumption estimated to account for 35%-40% of the global total by 2030. Alongside the development of the Chinese economy and its […]
Sparkling shift: China’s diamond market evolution and the rise of lab-grown gems
China’s diamond market has been the world’s second-largest for over a decade. According to Statista, the Chinese diamond jewelry market was valued at approximately USD 8.8 billion in 2022. This article aims to explore the dynamic landscape of China’s jewelry market, specifically emphasizing the shifting trends within the diamond sector. Download our China luxury market report Driving […]