Chinese market is growing furiously for foreign firms; in the meantime, it is also getting tougher and tougher due to the fickle sophistication of its consumers. Consumer market’s complexity leads Daxue Consulting to develop its Consumer Research China solution.
How much China spends is striking. Even more so is the way it spends. This is now one of the world’s most sophisticated consumer markets, heavily skewed towards expensive goods. Big shopping malls are constantly built up not only in big cities, but also small ones because even low income Chinese will become big shoppers and spend almost a month’s wages on iPhone even though their monthly earnings are less than 5000 Yuan.
In order to make important marketing decisions and gain advantages against competition, it is crucial to know who your potential and targeted consumers are, how those consumers behave, how to read their behaviors and link them to marketing opportunities.
It is especially so when foreign companies coming to Shanghai own the most dynamic and multi-layer market and aspire to benefit from this huge market and thriving economy. To study consumer behavior is to study individuals, groups or organizations and the processes they use to select, secure and dispose of products, services, experiences or ideas to satisfy needs and attempt to understand the decision-making processes of buyers. It requires the systematic gathering, recording and analysis of quantitative and qualitative data based on which information is collected to provide facts, directions and insights to grow business.
Since a key aspect of running a successful business is getting a good sense of what consumers actually want and how they perceive your products, consumer research China becomes a crucial solution to use in business prosperity as well as introducing products and services that create value in the mind of the consumer. Undeniably consumers can be unpredictable and fickle as they are interacting and engaging with vast variety of sophisticated marketing platforms and brands.
Consumer research is about people.
To know what consumers see, what they buy, what they drink, what they think and how they act and react, furthermore, to know the whys behind the whats and hows.
While you need insights to make well informed decision, Daxue Consulting Consumer research China is aiming to provide the most accurate and relevant information on your potential customers.
Daxue Consulting regularly conducts consumer research in different cities within China, including the first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and second-tier cities such as Dalian, Harbin, Shenyang etc.
Not only do we source and collect consumer research data through interviewing, store checks, online survey and research, synthesis of internal documents or import from government website portal and trustworthy database. We also understand the data, provide the data you can trust and the key findings that can guide your thinking support your argument and confirm your hunch.
Daxue Consulting Consumer research China is not just about knowing the numbers, we are knowing how these numbers fit with everything else that we know to predict market trend or technology change or inspire your ideas, better yet to show you a side you may not have looked at before related to your consumers.
Daxue Consulting skillfully masters a wide range collection of consumer research resolutions, smartly designed in years of experience in China’s market. We succeed to sense the barely detectable signals of markets and brands and provide relevant information and insights to remove some of the uncertainty of the marketing managers and help them make strategic and tactical decisions in the process of identifying and satisfying consumers’ needs.
Daxue Consulting Consumer research China may use various methodologies:
For more information, please contact-us
See also: The Economist Chinese consumers