Store-Checks in China

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Store-Checks in China Store-checks in China

Daxue Consulting can conduct store-checks in China (Shanghai, Beijing, and other top 50 cities) with our partner The Store-Checkers. We have realized several store-checks in Beijing, Chengdu, Shanghai, Harbin, Nanjing, Chongqing, Guangzhou, Shenzhen, Tianjin, and Dalian. The store-checks help our clients get in-depth knowledge on a range of products in one specific location. It also helps to identify products with visuals, counting the number of prospects / customers, and the visuals on the Point Of Sales (POS). It can be from the appearance of the stores, the order of the product/service, the staff presence, the management of the stocks with its product availability, the use of promotional material, etc.

Methodologies for Store-Checks China

To conduct store-checks in Beijing, Shanghai and other top 50 cities, Daxue Consulting is using various methodologies:

  • Deployment of investigators to conduct store-checks in dozens of cities
  • Information grid to collect information
  • Taking pictures and making recordings
  • Vertical and horizontal analysis of products

Final Results for a Store-Check China

The recommendations resulting from market research are accompanied by some deliverables, which may be in particular:

  • Analysis and conclusions per store on PowerPoint
  • Photos and recordings
  • Comparison and benchmarking of the visits
  • Recommendations on processes and positioning

We work closely with your staff to create the store checks’ guideline and ensure you the best findings from this methodology. Our staff has strong experience of store check realization in Beijing, Shanghai and other top 50 cities in China and can provide you with the best expertise in the analysis and recommendations which result from your project.


Case study: Customer on the Wine industry 

Our client is a Wine Consultancy; they are helping wine manufacturers to optimize their distribution abroad. To know more about the specific market in China, they were in need of store check study in the main demand locations.


The company uses our solution to have eyes on the ground, in each retail shop where its clients or partners were distributing their wine. Our solution helps them to analyze the pricing policies set in hundreds of wine retail outlets nationwide. It helps them to check if their products were accessible to the customers if the price indication were correct and clear enough, and if the stock of products were available or not.

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