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Ponzi scheme or money revolution? Chinese perceptions of cryptocurrency and bitcoin
23Mar2021

Ponzi scheme or money revolution? Chinese perceptions of cryptocurrency and bitcoin

Bitcoin had a more than 300% surge since 2020. Naturally, cryptocurrency has gained tremendous attention from various stakeholders in China. Additionally, massive capital is flowing into cryptocurrency market in China. […]

Has China’s coffee market already reached its full potential?
22Mar2021

Has China’s coffee market already reached its full potential?

In a country culturally and historically attached to tea, the consumption of Coffee in China is a relatively recent phenomenon. Developing similarly to the Japanese coffee market, the Chinese coffee […]

Fitness, weight control, or just for convenience: What drives craze for meal replacements in China
19Mar2021

Fitness, weight control, or just for convenience: What drives craze for meal replacements in China

Following the global diet trend, the meal replacement market in China is on the rise. The result of Daxue consulting’s survey on perceptions of healthy diet in China shows that […]

The snacks market in China is becoming meatier, more convenient and healthier
17Mar2021

The snacks market in China is becoming meatier, more convenient and healthier

Driven by both increase in spending power and willingness to consume, the scale of snacks market in China has continued to expand.  According to Qianzhan, the Chinese snack market is […]

How China celebrates International Women’s Day
16Mar2021

How China celebrates International Women’s Day

In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the […]

C-beauty gone global: Behind Perfect Diary’s western market entry strategy
12Mar2021

C-beauty gone global: Behind Perfect Diary’s western market entry strategy

If you are looking for a brand that best represents the craze of C-beauty consumption in 2020, Perfect Diary has no rivals. Founded in 2017, the Chinese makeup brand Perfect […]

The Chinese beverage market: How health trends shape drink preferences
09Mar2021

The Chinese beverage market: How health trends shape drink preferences

Reaching approximately 595 billion dollars’ in 2019, the Chinese food and beverage market represents today a tenth of the global industry. With its’ 1.4 billion people strong consumer base, the […]

Perfect Diary case study: How this Chinese makeup brand got to the top
07Mar2021

Perfect Diary case study: How this Chinese makeup brand got to the top

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, […]

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    Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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    The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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