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Daxue Talks Transcript #116: A look at some successful and interesting WeChat mini-program case studies
10Feb2021

Daxue Talks Transcript #116: A look at some successful and interesting WeChat mini-program case studies

Watch & listen to this episode to look at some successful and interesting WeChat mini-program case studies: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now […]

Daxue Talks Transcript #115: How can brands attract users to WeChat mini-programs?
10Feb2021

Daxue Talks Transcript #115: How can brands attract users to WeChat mini-programs?

Watch & listen to this episode to explore how brands can attract users to WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. […]

Daxue Talks Transcript #114: What are some of the advantages of WeChat mini-programs for brands?
10Feb2021

Daxue Talks Transcript #114: What are some of the advantages of WeChat mini-programs for brands?

Watch & listen to this episode to explore the advantages of WeChat mini-programs for brands: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We […]

Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands
10Feb2021

Daxue Talks Transcript #113: The benefits of WeChat mini-programs for brands

Watch & listen to this episode to explore the benefits of WeChat mini-programs for brands: ▶ Youtube ▶ Soundcloud ▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of […]

Chinese IPOs in 2021 Q1 to look forward to
10Feb2021

Chinese IPOs in 2021 Q1 to look forward to

Under the impact of Covid-19 in 2020, the total global economic growth is sluggish. However, China has become the only major economy in the world with reported positive growth. In […]

China’s Pharmaceutical Industry will be the world’s largest in under 10 years
09Feb2021

China’s Pharmaceutical Industry will be the world’s largest in under 10 years

Pharmaceuticals play an important role in the global health system by diagnosing, curing, treating and preventing diseases. The pharmaceutical industry in China has experienced rapid progress since entering the World […]

The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19
08Feb2021

The health food market in China: Chinese consumer behavior predicts a promising shift towards healthy foods and supplements post Covid 19

The size of the health food market in China grew by 18.5% to about RMB 222.7 billion in 2019. The health perceptions of Chinese consumers is increasing, positively impacting markets […]

POP MART: Blind box toys show the designer toy market in China is booming
04Feb2021

POP MART: Blind box toys show the designer toy market in China is booming

According to Euromonitor, the total retail sales of toys and games in China soared from RMB 135.6 billion in 2013 to RMB 324.1 billion in 2018, an average annual growth […]

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent
04Feb2021

18 inspiring Chinese New Year marketing campaigns 2021: Most creative, artistic, game changing and culturally competent

Lunar New Year is one of the most important and beloved holidays in China. On New Year’s Eve, Chinese families reunite and gather around the festive table, sharing their favorite […]

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    Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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    The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
    Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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