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The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle
03Feb2021

The sports and fitness market in China: China’s fitness appetite is growing as fitness becomes the new lifestyle

The sports and fitness market in China has seen exponential growth, from about 500 gyms in 2001 to approximately 49,860 fitness clubs by the end of 2019 in mainland China. […]

XPENG: a Chinese EV maker’s “Internet DNA”
01Feb2021

XPENG: a Chinese EV maker’s “Internet DNA”

XPENG, or Xiaopeng Motors, is one of the hottest Chinese electric vehicle manufacturers,  which gains its popularity from its technological innovations. After surges of Tesla and NIO stocks, two of […]

Market Tidbits transcript #7: How and why China’s fitness industry is transforming
29Jan2021

Market Tidbits transcript #7: How and why China’s fitness industry is transforming

Allison Malmsten: Hello and welcome to this week’s episode of Market Tidbits. This week we focus on China’s fitness industry and how it has changed over the last few years. […]

An insight into the growing health awareness in China
29Jan2021

An insight into the growing health awareness in China

Following economic growth and increasing willingness to pay (WTP) has given rise to higher health awareness in China with a growing need that accelerates a paradigm shift from being a […]

The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?
28Jan2021

The sudden success of Florasis abroad: searches for the Chinese beauty brand spike, but can distribution keep up?

Founded in 2017, Florasis is a Chinese makeup brand brand affiliated to Hangzhou Yige Enterprise Management Co., Ltd. In Chinese language the brand name is pronounced Hua Xizi (花西子), which […]

The causes and market impact of stress in China and how ‘stress’ has become a key selling point for brands
27Jan2021

The causes and market impact of stress in China and how ‘stress’ has become a key selling point for brands

Zhenyu Luo, the CEO of the top-performing Chinese online learning application, iGet (得到) said in his trending New Year’s speech, “you must run extremely fast to stay in the same […]

The results are in: The most nostalgic IP in China you want to co-brand with
26Jan2021

The results are in: The most nostalgic IP in China you want to co-brand with

Nostalgia marketing has proven to be one of the most effective marketing strategies in China. After observing successful strategies over the years, we have found that one of the most […]

5 Chinese domestic tourism trends brands should know in 2021
25Jan2021

5 Chinese domestic tourism trends brands should know in 2021

The COVID-19 pandemic made 2020 a challenging year for many industries, particularly, tourism has become one of the most affected sectors. Outbound travel, which had grown fast among Chinese consumers, […]

Understanding China’s VAT tax incentive policies: Up-close on Hainan island
22Jan2021

Understanding China’s VAT tax incentive policies: Up-close on Hainan island

Since the beginning of 2020, in order to help retail, tourism, and education, the Chinese Ministry of Finance (MOF) and State Taxation Administration (STA) and the local government have announced […]

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