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Chinese women over 30 are making waves: What you should know about this key consumer group
22Oct2020

Chinese women over 30 are making waves: What you should know about this key consumer group

The new image of Chinese women over 30 has broken people’s previous conceptions about this dynamic consumer group. Chinese women bear a heavy load of social pressures: if women were […]

International schools in China maintain slow growth
20Oct2020

International schools in China maintain slow growth

International schools in China have experienced rapid growth in the past decade. Between 2010 and 2019, the number of international schools had doubled, reaching 821. Over 513 thousand students are […]

OPPO’s market strategy proves the effectiveness of celebrity endorsements
15Oct2020

OPPO’s market strategy proves the effectiveness of celebrity endorsements

OPPO is an electronic and mobile communication company, founded by Tony Chen. The Chinese smartphone brand’s product lines include smartphones, Blu-ray players and more. Owning the largest market share in […]

China’s golden week 2020 reveals new economic trends
13Oct2020

China’s golden week 2020 reveals new economic trends

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion […]

China Paradigm 120: Paving the way for bakeries to enter and grow in China
12Oct2020

China Paradigm 120: Paving the way for bakeries to enter and grow in China

Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the […]

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
12Oct2020

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care

Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on […]

Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct2020

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has […]

The athleisure market in China: Opportunities in an increasingly active country
08Oct2020

The athleisure market in China: Opportunities in an increasingly active country

Athleisure is a fusion of fashion and athletic apparel, fit for a wide variety of occasions, such as at work, school, socializing, and of course, a variety of workouts. Because […]

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year
07Oct2020

The secret to how CHIOTURE grew by 500 million RMB, nearly three-fold, in one year

CHIOTURE (稚优泉) is a Chinese cosmetics brand that focuses on becoming a “Global Cosmetic Fashion Catcher”. It is committed to customizing exclusive makeup for every individual. CHIOTURE integrates trendy colors […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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