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The counterfeit good industry in modern China | Daxue Consulting
15Apr2019

The counterfeit good industry in modern China | Daxue Consulting

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as […]

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting
12Apr2019

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting

The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In […]

Open Innovation: Transforming your Business in China | Daxue Consulting
11Apr2019

Open Innovation: Transforming your Business in China | Daxue Consulting

Open innovation (OI) is the process of integrating external expertise into the innovation processes of a company or organization. The overall purpose of implementing an open innovation strategy is for […]

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
10Apr2019

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or […]

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym
09Apr2019

[Podcast] China paradigm #21: How to make profit in the fitness industry without establishing a gym

Matthieu David interviews Tom Xiong, founder of Move Shanghai. Move Shanghai is a platform that partners with gyms, fitness classes, and even luxury hotel swimming pools to bring the experience […]

Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China | Daxue Consulting
08Apr2019

Sanitary pads, tampons: everything you need to know about the feminine hygiene market in China | Daxue Consulting

Feminine hygiene market in China. The market for feminine hygiene in China is difficult to understand. Between the open-mindedness of younger consumers and the old beliefs of older women, preferences […]

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu
06Apr2019

[Podcast] China paradigm #20: How to get the most out of XiaoHongShu

Matthieu David interviews Miro Li, Co-founder of Double V. Consulting, a consulting firm helping foreign enterprises master China’s ecommerce scene. This episode zeros in on XiaoHongShu, a growing ecommerce-social media […]

How can international brands successfully use Live-Stream Shopping to advertise in China?
05Apr2019

How can international brands successfully use Live-Stream Shopping to advertise in China?

Live-stream shopping is currently the biggest craze in China’s e-commerce industry, but what is it? Live-stream shopping has been compared to TV shopping on American QVC channels, but it is […]

How to do KOL marketing in China 2019 | Daxue Consulting
03Apr2019

How to do KOL marketing in China 2019 | Daxue Consulting

China’s Internet market is becoming more mature while user numbers are increasing. In 2018, out of a population of 1.39 billion, China had 820 million Internet users, approximately 59 percent […]

[Podcast] China paradigm #18: How to take western digital marketing success into China
01Apr2019

[Podcast] China paradigm #18: How to take western digital marketing success into China

Matthieu David interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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