Daxue talks 64: Brands’ adaptive behavior and rising KOLs on Bilibili beyond COVID-19

May 28, 2020
brands in China, KOL marketing

Bilibili beyond COVID-19

Our guest Miro Li, founder of CHINable Academy and Double V Consulting discusses how brands can leverage the video-sharing website Bilibili as well as the rise of certain KOLs during the COVID-19 outbreak.

Jump to the questions:

0:38: What kind of KOLs gained popularity during the coronavirus outbreak?
2:41: How have brands’ behaviors on Bilibili changed during the coronavirus?
4:24: What are your suggestions to brands that currently want to launch campaigns on Bilibili?

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