Business culture in China

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The e-cigarette and vape market in China: Will brands target young adults or convert smokers?
07Jan

The e-cigarette and vape market in China: Will brands target young adults or convert smokers?

Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit has become a symbol of the Gen Z. The size of vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and high […]

Riding the Guochao: How Chinese nationalism influences consumption and how foreign brands can navigate cultural confidence
04Jan

Riding the Guochao: How Chinese nationalism influences consumption and how foreign brands can navigate cultural confidence

Chinese nationalism has always been an important aspect of China’s cultural identity, but in recent years it has had a greater impact on consumption trends. In the past, foreign brands had dominated a lot of consumer markets and have had a leg-up on presumed quality. Now the tides are turning,  and we see domestic brands […]

China Paradigm Transcript #105: Merging family traditions with etiquette training in China
30Nov

China Paradigm Transcript #105: Merging family traditions with etiquette training in China

Click here for China Paradigm 104.  In this interview, Guillaume Rué de Bernadac, the founder of a business for etiquette training in China, shares how his school perpetuates his family traditions as well as the diverse types of clients he teaches in China, whether it is adults, kids, or luxury organizations. Full transcript below: Welcome to China […]

China’s golden week 2020 reveals new economic trends
13Oct

China’s golden week 2020 reveals new economic trends

According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Contact us to […]

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
12Oct

TCM in marketing: meeting the demand for natural ingredients in beauty and personal care

Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]

Why the male beauty market in China should no longer be overlooked by beauty brands
09Oct

Why the male beauty market in China should no longer be overlooked by beauty brands

In the past few years, with the increase of purchasing power and the awakening of Chinese male beauty consumers’ awareness of personal care, the male beauty market in China has shown a huge potential of growth. Growing double the global growth rate, Chinese male beauty consumers have become a target market of both international and […]

China Paradigm 118: From freelancing to founding one of the largest image production houses in China
09Sep

China Paradigm 118: From freelancing to founding one of the largest image production houses in China

Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai, one of the largest image production houses in China. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, […]

Understanding Chinese sense of humor through ads
01Sep

Understanding Chinese sense of humor through ads

Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
01Aug

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting

Straddling the upper reaches of the Yangtze River, Chongqing is one of China’s largest and most important cities. In 2020, Chongqing’s economy ranked as the 6th largest in China. With a GDP worth nearly $700 million measured by purchasing power parity, Chongqing has the largest economy of any inland city in China, even more so […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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