What are the alternatives to email marketing in China since few Chinese people open emails?

Email marketing consists in delivering commercial information to target consumers through email after obtaining users’ prior permission. With the advent of the mobile Internet era, many enterprises have begun to move from offline to online to increase sales and achieve brand promotion. Email marketing is more mature than any other internet marketing channel. It boasts […]
The ultimate guide to navigate the Chinese digital marketing ecosystem

The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
Payment methods in China: How China became a mobile-first nation

Paying through mobile phones has become second nature for the majority of Chinese. By the end of 2021, around 903.6 million people utilized mobile payments in China, which equals roughly 64% of the overall population. In China’s largest cities, residents pay on average 80% of their monthly expenditures (roughly 5,000 Yuan) through mobile payment services, […]
Vaping in China: Will brands target young adults or convert smokers?

Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit have become a symbol of the Gen Z. The size of the vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and […]
The China International Import Expo 2021: Sustainability, health and winter sports highlighted for future development

The 4th edition of the China International Import Expo (CIIE) in Shanghai ended on November 10th. Similar to past years, the Expo acted as a sounding board for reiterating China’s commitment to open up its domestic market to the world economy. President Xi Jinping announced for the first time its intention to hold an import […]
8 steps for foreign brands to leverage Chinese trade fairs and exhibitions

Chinese trade fairs and exhibitions are the most valuable link for foreign brands to expand their network. Many foreign brands in China must rely on local forces to be successful, cooperating with Chinese companies. On the other hands, Chinese trade fairs and exhibitions are an excellent opportunity for domestic companies to “benchmark” with the world’s first-class […]
Young workers are calling quits on China’s workplace drinking culture

In early August 2021, Chinese e-commerce giant Alibaba was embroiled in a sexual assault scandal involving one of its female employees, Wang, and her manager, Zhang. Following the incident being made public, it sparked criticism within the Chinese online community and state media. Alibaba has since fired Zhang, who is now under arrest on suspicion […]
Gen Z are “lying down” on Chinese work culture: Is it time to say “bye” to 996?

Modern day Chinese work culture is focusing on strict a hierarchical structure and long work hours. Clocking on average 46 hours of work a week, which is about 10 more than the average in the US and Europe, Chinese employees are often compelled to make sacrifices for their employers. The IT sector in China is […]
BPO and call centers in China: Is China the next BPO hub?

In today’s competitive international marketplace, companies are under intense pressure to lower costs. This has lead to China being the ‘factory of the world’ but now as manufacturing moves to other countries, other opportunities for business process outsourcing (BPO) in China rise. Does that mean China is the next destination for call centers? Call centers […]
How China celebrates International Women’s Day

In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the Women’s Office for the Social Democratic Party in Germany, suggested that there should be a celebration of women every year in every country. International Women’s […]