Understanding Chinese sense of humor through ads

Chinese sense of humor shown in advertisements

Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]

Comparing foreign vs. domestic brand approaches to cosmetics marketing in China

cosmetics marketing in China foreign vs domestic brands

Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]

Business turnaround in China: What is the future for Luckin Coffee?

On April 2, 2020, Luckin Coffee (Ruixin Kaffei瑞幸咖啡) confirmed that its sales numbers were inflated by a total of CNY 2.2 billion (USD 310 million) in 2019. This number represents approximately 45% of its projected final sales. Suspicions of fraud had already been hanging around for several months after the investment firm Muddy Waters released […]

50 measures China uses to suppress the spread of COVID-19

50 measures to suppress COVID-19 in China

In May 2020 China’s leaders have declared the coronavirus outbreak largely under control within its borders and life is almost back to normal. Shops, restaurants, bars, and offices were open for business. Manufacturing activity is picking up. The initial wave of infections was largely contained by late March, largely thanks to sweeping lockdown measures. As […]

China Paradigm 105: Teaching Royal etiquette to affluent Chinese

business etiquette

Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]

The video conferencing market in China booms with remote work demand

remote conference tools market in China

China’s remote conference tools market analysis The unexpected coronavirus epidemic has subverted the way many Chinese people work. On the first day of resumption of work on February 3rd, 200 million people used DingTalk (钉钉)  to work remotely from home. Due to the excessive number of instantaneous visits, remote conference tools in China such as […]

The healthcare market in China

the healthcare market in China

The healthcare market in China continues to expand rapidly, driven by an aging population, economic growth, and an expanding basic health insurance. With the growing awareness of healthcare in China, the market is emerging fast.  The pharmaceutical market in China is considered as one of the main sectors in the economy, encompassing many departments of […]

Paper market in China: Imports and exports in balance

In 2018, 104 million tons of paper was both produced and consumed in China. However, the profitability of the Chinese paper industry is stabling out after an upward trend. The gross profit margin exceeds 13% and operating margin increased from 5.2% in 2013 to 6.5% in 2017. In 2008, the gross profit margin decreased from […]