How China celebrates International Women’s Day
In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the Women’s Office for the Social Democratic Party in Germany, suggested that there should be a celebration of women every year in every country. International Women’s […]
China Paradigm Transcript #105: Merging family traditions with etiquette training in China
Click here for China Paradigm 104. In this interview, Guillaume Rué de Bernadac, the founder of a business for etiquette training in China, shares how his school perpetuates his family traditions as well as the diverse types of clients he teaches in China, whether it is adults, kids, or luxury organizations. Full transcript below: Welcome to China […]
China’s golden week 2020 reveals new economic trends
According to the Chinese Ministry of Commerce, during China’s golden week, which this year was a combined National Day and Mid-Autumn Festival, the retail and restaurant industry reached 1.6 trillion RMB in sales. Compared to the last year’s golden week, the average daily sales grew 4.9%, despite the global impact of COVID-19. Since the COVID-19 […]
TCM in marketing: meeting the demand for natural ingredients in beauty and personal care
Traditional Chinese medicine (TCM) is a healing approach that originated in China thousands of years ago. Chinese herbal medicine has a long historical tradition. Ancient herbology in China focused on potions whose function was part medicinal and part magical. In China today, traditional Chinese herbal medicine is used alongside conventional pharmaceutical treatment. Many brands have […]
China Paradigm 118: From freelancing to founding one of the largest image production houses in China
Matthieu David interviews Rodney Evans, Founder & CEO of Central Studios Shanghai, one of the largest image production houses in China. The photo and video production industry has definitely shifted to a more streamlined approach due to the emergence of social media in the last decade. Central Studios Shanghai, a photo studio based in China, […]
Understanding Chinese sense of humor through ads
Navigating the Chinese sense of humor can be incredibly difficult for individuals, let alone brands marketing to Chinese consumers. Although appealing to Chinese through funny advertisements is certainly effective, brands must understand the barriers, the taboos, versus the sweet spots of Chinese humor. The first thing that westerners need to wrap their head around when […]
Comparing foreign vs. domestic brand approaches to cosmetics marketing in China
Foreign cosmetics brands have historically taken a larger market share in China; in 2018 they took 70% of the cosmetics market. However in 2020, Chinese domestic cosmetic brands are giving foreign brands a run for their money. In fact, when it comes to amount of attention received from cosmetics fans, seven of the ten top […]
The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
Straddling the upper reaches of the Yangtze River, Chongqing is one of China’s largest and most important cities. In 2020, Chongqing’s economy ranked as the 6th largest in China. With a GDP worth nearly $700 million measured by purchasing power parity, Chongqing has the largest economy of any inland city in China, even more so […]
Business turnaround in China: What is the future for Luckin Coffee?
On April 2, 2020, Luckin Coffee (Ruixin Kaffei瑞幸咖啡) confirmed that its sales numbers were inflated by a total of CNY 2.2 billion (USD 310 million) in 2019. This number represents approximately 45% of its projected final sales. Suspicions of fraud had already been hanging around for several months after the investment firm Muddy Waters released […]
50 measures China uses to suppress the spread of COVID-19
In May 2020 China’s leaders have declared the coronavirus outbreak largely under control within its borders and life is almost back to normal. Shops, restaurants, bars, and offices were open for business. Manufacturing activity is picking up. The initial wave of infections was largely contained by late March, largely thanks to sweeping lockdown measures. As […]
China Paradigm 105: Teaching Royal etiquette to affluent Chinese
Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]
The video conferencing market in China booms with remote work demand
China’s remote conference tools market analysis The unexpected coronavirus epidemic has subverted the way many Chinese people work. On the first day of resumption of work on February 3rd, 200 million people used DingTalk (钉钉) to work remotely from home. Due to the excessive number of instantaneous visits, remote conference tools in China such as […]