Despite lingering stigma, the male beauty market in China remains resilient
Beauty in China is shifting away from being an option to becoming a necessity. With growing awareness of beauty products and a desire to gain social acceptance, more men are turning to beauty products. Even the older generations, who tend to hold onto more stigma regarding beauty products, are slowly adopting them. While skincare is […]
China’s pet food market: The engine behind China’s pet economy
The pet economy in China has become a vital and fast-growing sector, reaching an estimated RMB 300.2 billion in revenue in 2024, with a steady 7.5% year-over-year growth. At the heart of this expansion lies the pet food market, which accounted for over half of the total pet market spending, making it the industry’s largest […]
Soft toy, hard day: Jellycat in China brings emotional comfort to young professionals
Founded in 1999 in London, Jellycat entered the Chinese market in 2013. However, it was not until recently that the brand gained significant popularity, especially among young female professionals in their 20s to early 40s. In 2024, Jellycat’s sales on major Chinese e-commerce platforms reached approximately RMB 830 million (USD 128 million), an a significant […]
2025 China’s pet economy report
China’s pet market is growing faster than the pet population itself, indicating a rise in spending per pet. To uncover what’s driving this growth and what sets China’s pet economy apart, Daxue Consulting analyzed 55 million posts between April 2023 and April 2025 across three major platforms—Weibo, Xiaohongshu, and Douyin—and conducted interviews with pet owners. […]
The Yiwu market in China: Inside the world’s largest wholesale hub
The Yiwu wholesale market, also known as Yiwu International Trade City (中国义乌国际商贸城), is located in Yiwu City, Zhejiang Province, China. It is the world’s largest wholesale market, attracting thousands of international buyers every year. In the process of long-term development, Yiwu has found its unique industrial advantages, mainly focusing on light industry commodities. The diversity of […]
How the cheese market in China is developing despite widespread lactose-intolerance
According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]
When nostalgia meets rebellion: The new face of Hello Kitty in China
In April 2025, Beast 野兽派, a leading Chinese lifestyle brand known for its premium floral products and artistic collaborations, launched a high-impact Hello Kitty pop-up campaign on Shanghai’s West Bund. Tapping into the strong cultural resonance of Hello Kitty in China, the activation aligned with the ongoing Shanghai Flower Show. It quickly gained traction on social media, generating […]
China’s winter apparel market: What Chinese wore for their “New Year Battle Outfits” (新年战袍)
In 2024, China’s winter apparel market held the largest share in the Asia Pacific region, which accounted for 35.4% of the global market revenue. Drivers for winter apparel purchases include the growing popularity of winter tourism and winter sports. Around 313 million people have participated in ice and snow sports or other winter-related leisure activities […]
Racket sports in China: Will tennis overtake badminton and pingpong?
While most consumer goods industries such as luxury goods and beauty are seeing hampered growth, China’s summer sports market is expanding. The 2024 Paris Olympic Games have further intensified discussions around sports, especially around racket sports in China. In addition to traditional sports like table tennis and badminton, Zheng Qinwen’s (郑钦文) outstanding performance in women’s […]
From basketball to tag football: What drives the rise of team sports in China?
Based on our social listening on China’s summer sports market in summer 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise especially at the intermural level. […]
Skyward bound: charting the new global course of aircraft manufacturing
The Chinese aviation market is rapidly growing, boosted by a rising middle class and government support. With an average yearly growth of 10.5% over the past decade, as per the International Air Transport Association (IATA), China surpassed the U.S. as the largest aviation market in 2019 based on passenger numbers. To meet this demand China […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]