B2B marketing in China: The Chinese business culture embrace online strategies for procurement

B2B Marketing in China

The extensive and lucrative Chinese market presents B2B companies with an abundance of opportunities. According to the Analysis of B2B e-commerce industry in China by the Chinese market research company Gonyn, China’s B2B e-commerce transaction scale reached 29.95 trillion RMB in 2021, with a year-on-year growth of 11.34%. In 2022, China’s B2B e-commerce transaction scale […]

How health-conscious consumers are transforming the Chinese beverage market

The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]

How the ice cream market in China became the biggest in the world

The ice cream market in China has witnessed steady growth over the past seven years. According to Chyxx, in 2021, the country’s ice cream industry was valued at 160 billion RMB, with a growth rate of 8.84%. Such market is expected to reach 40.19 USD (275.19 RMB) by 2027. Along with the increasing demand, many […]

The ultimate guide to navigate the Chinese digital marketing ecosystem

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The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

A peek into Chinese women’s clothing market

Chinese women’s clothing market accounts for half of the overall domestic clothing market. According to Euromonitor, the Chinese women’s clothing market jumped from RMB 619 billion in 2011 to RMB 1,057 billion in 2019, with a CAGR of 6.9%. It boasted a higher growth rate than men’s clothing (5.41%), yet lower than children’s clothing did […]

The Coffee shop market in China: Blue Bottle squeezes in with Starbucks, Luckin and Manner with its Shanghai entry

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Blue Bottle, a Californian-based high-end coffee chain, has made its debut in Mainland China, opening its first store in Shanghai Jing’an International Center (上海静安国际中心). The grand opening of the Auckland coffee store has attracted heaps of crowds, with customers queuing up to 7 hours outside of the two-story historic building on Chang’an Road (长安路), just […]

Vaping in China: Will brands target young adults or convert smokers?

vape market in China

Vaping has become a trend worldwide in recent years. The e-cigarettes which were previously introduced to help smokers quit have become a symbol of the Gen Z. The size of the vape market in China is still smaller than that in the U.S., despite a much larger smoking population. Many users, including middle schoolers and […]

6 common mistakes when entering the Chinese market and how to avoid them

Chinese market

The Chinese market is understandably an attractive target for foreign companies. China’s GDP has shown significant growth, increasing from US$1.21 trillion in 2000 to US$14.28 trillion in 2019. Comparing this to other world economies, China exceeds Germany’s GDP of US$3.86 trillion (2019) but still falls below the US GDP of US$21.43 trillion (2019). Private consumption […]