Six notable Chinese IPOs in 2021 Q2

The Chinese market keeps booming through 2021 Q2 fueled by vaccine rollouts and improved macroeconomic indicators. The target GDP growth rate in 2021 was set to be at least 6% at the National People’s Congress held in March. Chinese IPOs in 2021 Q2 will continue to prove resilient to challenging global economic conditions. Brief Review […]

How brands carve room for body positivity in China

body positivity in China

Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]

How and why brands are using the direct to consumers business model (DTC) in China

Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]

The Chinese shapewear market seeks comfort and quality in domestic brands

the shapewear market in China

The Chinese shapewear market is the largest in Asia. According to QYResearch, from the consumer side, China’s shapewear market accounted for 18% of global sales in 2018. China’s huge market demand and growth potential have attracted almost all international giants to carry out related businesses in China; at the same time, domestic shapewear companies represented […]

The sleep tech market in China drives a 360 billion RMB sleep economy

sleep economy and sleep tech market in China

It’s no secret that the quality of sleep determines an individual’s health and life quality, yet many Chinese are facing sleep deprivation and sleep problems. CCTV News reported that more than 300 million people in China have sleep disorders. Therefore, there is a considerable sleep tech market demand in China.   The sleep economy in […]

Survey on health perceptions in China: The results are in – TCM hasn’t lost it’s charm, carbs are healthy, meal replacement is in, and keto is out

survey on health perceptions in China

With the development of economy, Chinese pay more attention to their health and are willing to pay more on health products. Correspondingly, health perceptions in China are becoming more scientific and the country is rapidly becoming the world’s largest market for healthy eating. Daxue consulting conducted a survey to learn more about the promising wellness […]

Supreme in China: behind the iconic streetwear brand and the battle with counterfeiters

Supreme in China case study

Supreme is a brand from New York, USA founded in 1994. The founder, James Jebbia, drew inspiration from both skateboarding and hip-hop cultures during the time when skateboarding culture started flourishing. American skate culture and hip-hop culture are both inspirations of modern Chinese streetwear. Naturally, this has led to massive success for Supreme in China. […]

What made Double 11 2020 break records: Sales stats and new trends

Double 11 2020 image from NiPic.com

November 11th, also known as “Guang Gun Jie”, was invented at first to celebrate singles’ day, as opposed to Valentine’s Day. In order to boost sales, Alibaba turned it in to a shopping festival in 2009, in which year it earned a total revenue of 50 million RMB. From then on, each year brought more […]

The 8 China market trends experts predict for 2021

2021 China market trends

Key insights from ChoZan’s brand new 570+ pages report unveiled It’s no question that the pandemic has brought drastic changes to our lives, be it social distancing, working from home, etc. Many businesses and people’s livelihoods are suffering. Just as we are powering through this difficult time, we turn our attention to it’s a good […]