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China’s soap market is dominated by foreign brands
06Mar

China’s soap market is dominated by foreign brands

Overview of China’s soap market: which opportunities for foreign brands? In China, where the population has reached 1.4 billion in 2020, 23.68 units of soap are consumed annually per person. The market is subject to a consumption upgrade as the disposable incomes of Chinese rise and consumers look for quality. Other trends include the increasing […]

The adult toys market in China: untapped economic potential
04Mar

The adult toys market in China: untapped economic potential

Over the past 20 years, China has become more and more open. Sex is still a sensitive subject but consumer attitudes and the policies of the Chinese government are more flexible. The adult toys market in China is unfolding and is largely untapped.  E-commerce, brand image, strong consumer demand: the sex toys market in China is […]

The toilet paper market in China
28Feb

The toilet paper market in China

Industry overview of the toilet paper market in China Revenue and market size in China’s toilet paper market has stable growth  The toilet paper market in China had experienced a stable growth in the last decade. According to Statista, from 2012 to 2019, it had a stable annual growth rate of 5.5% on average. By […]

China’s Social Credit System: What businesses should know
27Feb

China’s Social Credit System: What businesses should know

How China started to measure trustworthiness of businesses At the beginning of the 21st century the Chinese government began to make systematic use of new mediating technologies to measure the trustworthiness and financial creditworthiness of individuals and businesses. Establishing an online financial credit system was seen as key to better integrating China into the global […]

Hello Kitty in China: Case study of an iconic character
26Feb

Hello Kitty in China: Case study of an iconic character

Hello Kitty, a well-known Japanese character that is enormously popular in China. Today it appears on every conceivable product, ranging from pencil cases and chainsaws to passenger jets. The phenomena of Hello Kitty in China is worth studying because of its success and popularity among women and children. Hello Kitty’s history Hello Kitty is a […]

Louis Vuitton in China: The king of luxury brands in China
20Feb

Louis Vuitton in China: The king of luxury brands in China

Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. Since first entering the market in 1992, Louis Vuitton has been in China for 28 years. […]

Ferrari in China
17Feb

Ferrari in China

Founded by Enzo Ferrari in 1929, as Scuderia Ferrari, the Italian sports car manufacturer sponsored drivers and manufactured race cars before moving into production of street-legal vehicles as Ferrari S.p.A. in 1947. Throughout its history, the company has been noted for its continued participation in racing, especially in Formula One, where it has had great […]

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month
13Feb

White-collar workers in China: Chasing the Chinese dream on 8,000 to 11,000 RMB a month

Similar to western countries, white-collar workers in China are widely pictured as symbols of leisure-oriented lifestyles. With supposed decent pay, a nice office, and stylish clothing. However, with inflation and surging housing prices, white collars lead a more difficult life than expected. Drafted in early 2012, the criteria  circulating on the internet that classify white-collar […]

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization
11Feb

Chinese daily life during the Coronavirus outbreak: Facing boredom with humor and digitization

How are Chinese people entertaining themselves during the Coronavirus outbreak? The 2020 Lunar New Year will be remembered for more than just the year of the rat. In addition to celebrating the New Year with family, China also had its hands full containing the outbreak of the Novel Coronavirus. The economic impact of the Coronavirus […]

The Coffee shop market in China
03Feb

The Coffee shop market in China

China’s coffee culture has been rapidly growing since 2000. Though China is far from being the largest coffee market, many believe that it will soon surpass many European countries and Japan. The size of the coffee shop market in China has doubled since 2013, which achieves an annual compound growth rate of 18%. According to […]

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