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Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting
14Oct

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
11Oct

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting

China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
09Oct

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting

It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting
07Oct

The economy of Chongqing: What foreign companies should know about the City Built on Hills | Daxue Consulting

Economy of Chongqing The Economy of Southwest China Along with Shanghai, Tianjin and Beijing, Chongqing is one of only four directly administered cities in China. Chinese cities with this distinction enjoy a high level of support from the central government in Beijing. This means they receive benefits such as: increased autonomy in policy making decisions, […]

What is the recipe for successful China market entry? | Daxue Consulting
30Sep

What is the recipe for successful China market entry? | Daxue Consulting

China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
23Sep

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. Highlights of this episode: About Melchers Net sales Melchers’ case studies that are most illustrative of China Competing with other companies Navigating risks Training and time investment […]

The interior design market in China, a rising symbol of luxury | Daxue Consulting
23Sep

The interior design market in China, a rising symbol of luxury | Daxue Consulting

The interior design market in China The rise of interior design in China China has a long and profound history of home décor, and the modern home décor market in China is a fusion of traditional Chinese furniture with ancient roots and simple modern décor and furniture. The craft of interior design in China encompasses […]

Chinese New Retail giants are going global and social | Daxue Consulting
20Sep

Chinese New Retail giants are going global and social | Daxue Consulting

Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]

The film industry in China: Marvel as a successful model | Daxue Consulting
19Sep

The film industry in China: Marvel as a successful model | Daxue Consulting

The film industry in China On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office […]

How to choose a foreign brand name in China | Daxue Consulting
16Sep

How to choose a foreign brand name in China | Daxue Consulting

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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