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The film industry in China: Marvel as a successful model | Daxue Consulting
19Sep

The film industry in China: Marvel as a successful model | Daxue Consulting

The film industry in China On April 24th 2019, Disney’s mega blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a […]

How to choose a foreign brand name in China | Daxue Consulting
16Sep

How to choose a foreign brand name in China | Daxue Consulting

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

Case study of the laptop market in China | Daxue Consulting
12Sep

Case study of the laptop market in China | Daxue Consulting

Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]

Market research: The soft drink market in China | Daxue Consulting
04Sep

Market research: The soft drink market in China | Daxue Consulting

Continued expansion of China’s soft drink market The soft drink market in China include drinks with alcohol content of less than 0.5%. It can be classified into bottled water, soda drinks, carbonated beverages, fruit and vegetable beverages, tea beverages, milk, etc. This market analysis focuses on the development, consumers, brands and segmentation of the soft […]

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
03Sep

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting

On 27th August 2019, the US grocery retail giant Costco Wholesale opened its first brick-and-mortar store in Shanghai (Minhang District), marking the debut of Costco in China (mainland). After 5-years of experience in China’s grocery retail market through its flagship store on Tmall Global, Costco has found out who their target consumers are and has […]

A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting
30Aug

A brief history of the Chinese financial system: how did Chinese companies conquer the international stock markets? | Daxue Consulting

The Chinese financial system The growing prominence of the Chinese economy at the international level has gradually gained the attention of international media. In particular, the opening up of the Chinese stock market has attracted the interest of international investors that saw China as an untapped investment opportunity. However, for many of these international investors, […]

The shampoo market in China: trends and opportunities for new entrants | Daxue Consulting
29Aug

The shampoo market in China: trends and opportunities for new entrants | Daxue Consulting

The prospects of the shampoo market in China are booming Shampoo, as a daily consumer product, has one of the highest penetration rates of personal care products in China. Most Chinese people wash their hair every 2-3 days and buy a shampoo and hair-care products every few months. The size of the shampoo market in […]

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting
14Aug

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting

In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
12Aug

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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