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Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Bayer in China

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

The mattress market in China is springing up with new demand

The mattress market in China

China’s mattress market is still relatively early in its development. Perceptions regarding the importance of mattresses are evolving. Additionally, the market concentration is relatively low, thus there leaving much room to grow. Yet there are a great number of leading global corporate organizations with significant long-term prospects in the mattress market in China. With consumers’ […]

The tableware market in China: Is disposable tableware on its way out?

the tableware market in China

The revenue of the tableware market in China was 213.24 billion yuan in 2017, increasing from 205.68 billion yuan in 2016. The size of the market grows consistently, metal-ware takes up the largest share of the market, ceramics come next and glass is a relatively small share. Data source: Zhiyan consulting, Size of China’s tableware […]

China’s startup scene: Lively, relentless, and unmatched by anything else

China's startup scene

China’s startup scene has its ups and downs but has never been inactive. The country has long recognized the importance of startups in boosting economy and employment, and therefore has invested in startup ecosystems. On the one hand, the huge and homogeneous Chinese market offers a natural experiment field for aspiring entrepreneurs. On the other […]

The guide to a successful pop-up store in China

pop-up store in China

Pop-up stores in China A pop-up store is a short-term, temporary retail space that brands occupy. Regardless of whether the brands previously adopt a physical presence or not, it can be used for sales promotion purposes or for simply building connection with their existing and potential customers. Pop-up stores are usually designed or decorated creatively […]

The Chinese music education industry’s main driver: grades and certifications

piano industry

Music education is a growing market in China With a market size of 75.7 billion RMB in 2016, China is a rising market for music education. This can be attributed to government support, China’s booming economy, and the upgrading of citizens’ consumption. Another factor not to be overlooked is the importance of music certifications to […]

Carrefour in China: 25 years of success ends with slow market exit

Carrefour in China

In China, Carrefour used to be the largest foreign retailer. However, after 24 years of operations it has taken steps to leave the Chinese market, where it was the fastest-growing among all foreign retail companies. On 23rd June 2019, Carrefour sold 80% of its share of Chinese stores to Suning International. As of March 2019, Carrefour China […]

China paradigm transcript #94: Connecting Europe and Chinese leaders in 2020

Connecting Europe and Chinese leaders

Find here the China paradigm episode 94. In this interview, Yingzi Yuan, Executive Director at Europe China Foundation, discusses Europe-China business relationships and how her foundation is connecting Europe and Chinese leaders. Full transcript below: Hello everyone, this is China Paradigm, where we, Daxue Consulting, interview seasoned entrepreneurs in China. Matthieu David: Hello everyone, I’m […]

Television market in China

television market in China

Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]

Recession-proof markets in China | What markets will grow in 2020?

recession-proof markets in China after COVID-19

COVID-19 had a great impact on the Chinese economy. Although China is already recovering from the coronavirus, economists suggest we will see a U shaped recovery in contrast to a V shaped one. This means that the economy will not bounce right back to normal as it did after SARS. Rather, we will see some […]

The video conferencing market in China booms with remote work demand

remote conference tools market in China

China’s remote conference tools market analysis The unexpected coronavirus epidemic has subverted the way many Chinese people work. On the first day of resumption of work on February 3rd, 200 million people used DingTalk (钉钉)  to work remotely from home. Due to the excessive number of instantaneous visits, remote conference tools in China such as […]