China’s urbanization visualized: The growth of Chinese cities and why it shows market potential
China market research: The expansion of the Chinese diaper market | daxue consulting
At the turn of the millennium, the Chinese diaper market was practically inexistent. In fact, until that moment, Chinese Families had relied on the so-called split-pants —in Chinese 开裆裤Kai Dang Ku. These baby pants have a large opening right on the backside of the garment, which is specifically designed to allow the toddler to relieve […]
Comparison of market research in China vs the West: what you may not know about market research in China
The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry. Market […]
Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]
BP and Didi partnership to make an EV charging network in China | Daxue Consulting
The goal of the BP and Didi partnership is to build electric vehicle (EV) charging infrastructure in China, the world’s largest market for electric vehicles. The new joint venture plans to develop a network of EV charging hubs across the country. DiDi is the world’s leading multi-modal transportation platform, offering users a full range of app-based […]
China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]
Chinese New Retail giants are going global and social | Daxue Consulting
Chinese new retail Alibaba, JD and Tencent are well-known Chinese tech giants. They’re also Chinese New Retail giants What is New Retail? It’s a consumer-centric, data-driven approach that merges online and offline interactions as well as elements of traditional retail, social media and entertainment in the shopping experience. It not only improves shopping for customers […]
The film industry in China: Marvel as a successful model
On April 24th, 2019, Disney’s mega-blockbuster “Avengers: Endgame” was released in Chinese theaters two days before it did in the United States. The movie is the 22nd of the Marvel Universe franchise and the fourth of the Avengers blockbusters. In the Chinese movie market alone, the film became a box-office champion within two days. To […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
Case study of the laptop market in China | Daxue Consulting
Laptops in China The laptop market in China has regained its large sales volume due to the huge increase of gaming laptops, with their Intel ninth-generation processor, NAVIDA high-speed chips, architectural graphics and ultra-thin body structure. In the past, consumer demand for PCs was threatened by the proliferation of tablets and smartphones, which can satisfy […]
Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
Last Tuesday, Costco opened its door for the first time in Shanghai. Long queues and frenzied shopping are not uncommon in China, German discounter giant Aldi also experienced it just a couple of months ago, as it opened its first two offline stores in Shanghai. However, early shut-down of Costco on the opening day is […]