Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]
Market Analysis on: Lipton in China
Lipton history “Lipton” is the world’s largest tea brand. Thomas · Lipton is the brand’s founder. Have once, go traveling’s Lipton came to the famous tea grown Ceylon. Ceylon tea is English very much, but the high price drinks only can enjoy a polite society. Lipton sensitive to realize that, if we can make tea […]
Biscuits market in China
Biscuits can be marketed to any consumer group. Whether young or old, male or female, nearly all consumers have at least tried a biscuit. These consumer groups are offered thousands of choices in terms of brands and taste. Since biscuits’ prices are generally low, small changes, such as shape or taste, may significantly influence a […]
Wine on the Internet in China
The Culture of Liquor in China The history of liquor in China could date back to 3000 years ago, in the dynasties of Xia and Shang. In the Chinese culture, liquor has long become an indispensable part of people’s life. In the past, liquor was associated with artistic creation, disease curing, health maintenance and etiquette. […]