Food and Beverage in China

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Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting
18Mar

Prospects behind the Great Wall: Who are Chinese business and trade partners? | Daxue Consulting

We believe that these infographics vividly and clearly reveal the potential of the Chinese market, the purchasing power of the Chinese, as well as insistent market trends; whereas this article is a guide in existing key business relationships between China and other countries. Are you ready to know what country has become a true business […]

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting
25Feb

Mini sensory research: Coca-Cola Fiber Plus taste test | Daxue Consulting

Coca-Cola Fiber Plus in the Chinese market. Coca-Cola Plus, which has added fiber, first debuted in Japan in 2017. According to Coca-Cola, it has exceeded launch projections. In February 2019, the sleek white bottle started to be spotted in convenience stores in Shanghai, China. Will Coca-Cola Fiber Plus be as successful in China as it […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]

Beverage market research: Mineral water industry in China | Daxue Consulting
15Feb

Beverage market research: Mineral water industry in China | Daxue Consulting

Chinese people used to get groundwater from the pump, but nowadays, most people drink boiled tap water. Sometimes consumers also buy mineral water, distilled water or purified water. With the growing demand for bottled water, so many water producers are active in the water industry with specific market strategies and distribution channels. Thus, water becomes […]

The cheese market in Shanghai: Cheese evolution | Daxue Consulting
11Feb

The cheese market in Shanghai: Cheese evolution | Daxue Consulting

Cheese market in China. Historical reasons explain the rejection of cheese by Chinese consumers Traditionally, dairy products were associated with the nomadic tribes who lived on the fringes of China and who were regarded as barbarians. So back then, eating cheese was associated with an unsavory lifestyle. Also, the majority of Chinese people avoided the […]

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