In the healthy snacks market in China, are snacks replacing real meals?

Healthy snacks market in China

As Chinese consumers pay more attention to health, snacks are becoming healthier – having cleaner labels, low sugar content, and added nutritional or functional benefits. While traditional categories like salty snacks and candies are still dominant in the snacks market in China, the health-focused segment is emerging as the fastest-growing category. According to a 2022 […]

Foreign flavor, local twist: How the chocolate market in China is evolving

chocolate market in China

When chocolate was introduced to the Chinese market in the 1980s, companies lacked three things: a temperature-controlled supply chain, retail stores equipped with air-conditioning, and most importantly, Chinese consumers’ trust. Chocolate was a foreign oddity, and as much as an exotic product had piqued consumers’ interest, its high price and low availability did not encourage consumption. […]

How the cheese market in China is developing despite widespread lactose-intolerance

cheese market in China

According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]

Beyond Baijiu: Young consumers, e-commerce, and premium experiences redefining Chinese alcoholic beverage market

The Chinese alcohol market continues to lead globally, reaffirming its position as the world’s largest by market value. According to the latest report from the Chinese Alcoholic Beverage Industry Association (中国酒业协会), China’s brewing industry achieved sales revenue of RMB 1.08 trillion (approximately USD 148 billion) in 2024, reflecting a robust 9.3% year-on-year growth. Concurrently, total […]

When nostalgia meets rebellion: The new face of Hello Kitty in China

Hello Kitty in China

In April 2025, Beast 野兽派, a leading Chinese lifestyle brand known for its premium floral products and artistic collaborations, launched a high-impact Hello Kitty pop-up campaign on Shanghai’s West Bund. Tapping into the strong cultural resonance of Hello Kitty in China, the activation aligned with the ongoing Shanghai Flower Show. It quickly gained traction on social media, generating […]

Energy drinks market in China: Red Bull leads whilst local brands are catching up

the energy drinks market in China

According to China’s General Administration of Quality Supervision and Standardization Administration, energy drinks are classified as “drinks with other special functions” as they contain caffeine, taurine, and sugar, together with other ingredients such as guarana, yerba mate, and B vitamins. Energy drinks that contain taurine are not traditional Chinese drinks, but they are gaining popularity […]

From milk tea to chili sauce: Can Sexy Tea (茶颜悦色) catch up with CHAGEE (霸王茶姬)?

  Founded in 2013 in Changsha, Hunan, Sexy Tea (茶颜悦色)  built its brand around “New Chinese-style Fresh Tea”(新中式鲜茶) focusing primarily on light milk tea (轻乳茶). Thanks to its distinctive flavor and exclusive local business model, it quickly gained popularity. However, while its reputation soared, Sexy Tea remained cautious about expansion and only ventured beyond Changsha […]

China’s food & beverage industry white paper

The shifting dynamics of Chinese dietary habits reflect a complex blend of socio-economic and cultural influences. With rising prosperity and heightened health awareness, consumers are increasingly valuing quality and freshness in their food choices, driving a trend toward premiumization. This shift extends to beverages, where the burgeoning popularity of healthier options and the coffee craze […]

China’s bakery industry amid health-conscious trends and digital delights

China's bakery industry

The baked goods market in China gained momentum in 1980 and experienced significant growth between 2000 and 2010. During this period, numerous foreign brands entered the Chinese market, establishing baked goods as a popular breakfast choice for many Chinese people. In 2022, China’s baking industry surged to RMB 285.3 billion, continuing its post-pandemic recovery and […]