Food and Beverage in China

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China Paradigm 120: Paving the way for bakeries to enter and grow in China
12Oct

China Paradigm 120: Paving the way for bakeries to enter and grow in China

Bakeries in China Matthieu David interviews Pierre Gilson, founder and chef at Stoneground Consulting. When it comes to the bakery & pastry industry there is definitely a paradigm in the context of the Chinese market. While westerners consume baked goods and pastries on a daily basis, Chinese consumers enjoy them on relatively special occasions. Pierre […]

How LELECHA broke into China’s milk tea market with two “dirty” products
24Sep

How LELECHA broke into China’s milk tea market with two “dirty” products

In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]

What the success of bubble tea in China reveals about Chinese consumers
09Sep

What the success of bubble tea in China reveals about Chinese consumers

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

China Paradigm 117: Finding your sweet spot in China’s B2B food scene
24Aug

China Paradigm 117: Finding your sweet spot in China’s B2B food scene

Matthieu David interviews Founder at Maik’s Gourmet & passionate chef and F&B consultant. The Food and Beverage industry is a very competitive one in China and that’s why having a strong backend and a quality frontend are the factors that will make business in China’s B2B food scene succeed. Maik’s Gourmet provides F&B businesses with […]

The success of Nayuki, the Chinese new-style tea store going global
13Aug

The success of Nayuki, the Chinese new-style tea store going global

In contrast to the downfall of the Chinese coffee-based beverage company Luckin Coffee, China’s new style tea market did not cease to expand during the pandemic which caused major economic recessions across the globe. Nayuki, A local Chinese new style tea company, announced its new round of funding this June, which was a nearly 100-million-dollar […]

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers
31Jul

Bayer in China: How the Pharma giant gained the strong approval of Chinese consumers

Overview of Bayer and Bayer China Bayer AG is a global enterprise with core competencies in the life science fields of health care and agriculture. Bayer, headquartered in Leverkusen, Germany, is one of the most famous companies among the world’s top 500 enterprises. In 2019, the total number of Bayer’s employees was 103,824 and the […]

China Paradigm transcript #103: Running a crepe restaurant in Shanghai in a post-coronavirus context
28Jul

China Paradigm transcript #103: Running a crepe restaurant in Shanghai in a post-coronavirus context

Find here the China Paradigm 103. In this interview, Philippe Ricard the founder of La Creperie and La Cabane restaurants exposes the story of his restaurants in Asia and tells us about the challenges of running a crepe restaurant in Shanghai during the coronavirus outbreak. Full transcript below: Welcome to China Paradigm, a show powered […]

China Paradigm transcript #99: Business management in a crisis workshop: Running a restaurant in Shanghai
28Jul

China Paradigm transcript #99: Business management in a crisis workshop: Running a restaurant in Shanghai

Find here the China paradigm episode 99. In this interview, Cotton Ding, owner of Cotton’s restaurant and bar shares her success story in China and discusses the challenges of running a restaurant in Shanghai during the coronavirus outbreak. Full transcript below: Welcome to China Paradigm, the show powered by Daxue Consulting where we interview season […]

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector
24Jul

The milk market in China: consumers’ perception of nutrition has sustained the growth of this sector

The milk market in China consists of concentrated milk, fresh liquid milk, ultra-high temperature processing (UHT) milk (also known as long-life milk), powdered milk and all other milks that come from dairy sources. Since the 2008 melamine scandal, the domestic milk market in China has had a hard time gaining the trust of consumers. This […]

The ready-to-eat soup market in China reached a new high during COVID-19
22Jul

The ready-to-eat soup market in China reached a new high during COVID-19

Chinese consume a massive amount of soup 60% of Chinese families eat soup every day, meaning about 500 million bowls of soup are consumed nationwide every day, 320 billion bowls of soup every year. The average person consumes 4.6 bowls of soup per week. That is to say, the magnitude of the soup market in […]

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