Food and Beverage in China

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Market research: The soft drink market in China | Daxue Consulting
04Sep

Market research: The soft drink market in China | Daxue Consulting

Continued expansion of China’s soft drink market The soft drink market in China include drinks with alcohol content of less than 0.5%. It can be classified into bottled water, soda drinks, carbonated beverages, fruit and vegetable beverages, tea beverages, milk, etc. This market analysis focuses on the development, consumers, brands and segmentation of the soft […]

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting
03Sep

Costco’s crazy Shanghai debut: what is the potential for Costco in China? | Daxue Consulting

On 27th August 2019, the US grocery retail giant Costco Wholesale opened its first brick-and-mortar store in Shanghai (Minhang District), marking the debut of Costco in China (mainland). After 5-years of experience in China’s grocery retail market through its flagship store on Tmall Global, Costco has found out who their target consumers are and has […]

The fast food market in China: How American brands have conquered the market | Daxue Consulting
22Aug

The fast food market in China: How American brands have conquered the market | Daxue Consulting

Fast food market in China “China’s demand for fast food will continue to grow at 10 percent by 2025” is what the latest Research and Market’s “fast food industry in China” report is forecasting. The fast food market in China is on the rise IBIS’ report estimates that the fast food industry in China will […]

What the success of bubble tea in China reveals about Chinese consumers | Daxue Consulting
21Aug

What the success of bubble tea in China reveals about Chinese consumers | Daxue Consulting

With more than 90 billion RMB of annual sales made by milk tea shops in 2018, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting
19Aug

The baked goods market in China: How are brands are responding to the growing consumer demand | Daxue Consulting

The baked goods market in China The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands entered the Chinese market. Foreign baked goods have become the breakfast of many Chinese people. The most common baked goods in China include […]

China Paradigm 72: Bringing Israeli tech insights to China
18Aug

China Paradigm 72: Bringing Israeli tech insights to China

Rami Blachman is the founder at China Israel Innovation Accelerator, speaks with Matthieu David-Experton about bringing Isreali tech insights to China. In this episode of China Paradigm, Rami talks about examples of Tech company succeed in China, successful cases links to agriculture and food tech, and his own experience in the financial industry. Highlights of […]

AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting
09Aug

AI in the Food and Beverage industry in China: the future of dining starts today | Daxue Consulting

Advances in technology and artificial intelligence have made many things possible in China, especially on-demand food ordering. The use of AI in the food and beverage industry in China allows players to save time in the production phase in order to focus on more creative solutions and research. Now robots can be found in restaurants […]

Podcast transcript #41: Selling wine in China in an unconventional way
19Jul

Podcast transcript #41: Selling wine in China in an unconventional way

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

ALDI opened its first two stores in Shanghai: highlight of China’s grocery retail market | Daxue Consulting
05Jul

ALDI opened its first two stores in Shanghai: highlight of China’s grocery retail market | Daxue Consulting

On 7 June, German discount retailer ALDI opened its first two pilot grocery stores in China. The Shanghai debut has caused huge responses among consumers, both online and offline. In order to have a sight of the first brick-and-mortar ALDI store in China, hundreds of Chinese people were waiting outside of the stores before the […]

China Paradigm 54: Marketing French cuisine and wine in China
30Jun

China Paradigm 54: Marketing French cuisine and wine in China

Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. Highlights of this episode: […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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