China’s bakery industry amid health-conscious trends and digital delights
The baked goods market in China gained momentum in 1980 and experienced significant growth between 2000 and 2010. During this period, numerous foreign brands entered the Chinese market, establishing baked goods as a popular breakfast choice for many Chinese people. In 2022, China’s baking industry surged to RMB 285.3 billion, continuing its post-pandemic recovery and […]
Blending tradition and trend in the world’s largest tea market
China hailed as the birthplace of tea with a rich history spanning over 4,000 years, stands as the epicenter of the world’s largest tea market. There are 7 types of tea in China: green tea, yellow tea, white tea, oolong tea, black tea, dark tea, and floral tea. In 2022, the production in the tea […]
From Changsha to China: Sexy Tea’s journey through Guochao and product expansion
Sexy Tea(茶颜悦色)is a tea brand originating in Changsha, Hunan Province, China. Founded by Zhang Zhongzheng in 2013, the new-style tea chain has expanded its networks of stores, with a strong presence in cities like Wuhan, Chongqing, and Chengdu, although its primary roots remain in Changsha. It’s not just a favorite among Changsha’s residents but has […]
The snack market in China is increasingly focused on sugar-free, low-fat, and low-calorie options
Despite the perception that the COVID-19 outbreak is a distant memory, it continues to significantly impact the daily habits and preferences of individuals even today. According to the Online leisure in 2022 report, which focuses on snacking trends in the post-pandemic era, there has been a consistent and substantial rise in online snack sales in […]
The fast-food market in China: rapidly rising domestic brands and evolving consumer tastes
In recent years, the fast-food market in China has witnessed a steady growth trajectory, buoyed by the increasing incomes of Chinese residents. Although the revenue of the fast-food industry dropped by 10.08% in 2020 due to the pandemic, it has since rebounded due to proactive government measures, such as subsidies for food enterprises, and evolving […]
How health-conscious consumers are transforming the Chinese beverage market
The beverage industry in China is booming, thanks to the recovery of social events like parties and wedding banquets after the pandemic. The market grew to 1.25 trillion RMB (182 billion USD) in 2022 and produced 183.3 million tons in 2021. The most popular beverages in China in 2022 were packaged drinking water, carbonated beverages, […]
Growing demand for dairy products boosts the Chinese milk market
In recent years, the Chinese milk market has experienced continuous growth in sales. Consumers are increasingly more aware of the nutritional benefits of dairy products and are more willing to buy milk, especially healthier options with high protein, calcium, and vitamin B content. In China’s competitive market, it can be a challenge for new brands […]
The chocolate market in China: what do Chinese expect chocolate to be like?
When in 1980s chocolate was introduced in the Chinese market, enterprises had to face multiple challenges: the deficiency of proper distribution channels that guaranteed the right temperature during transportation, the lack of retail stores equipped with air-conditioning, and most importantly, how to gain consumers’ trust. Chocolate was a foreign oddity – and as much as […]
How new food trends like children’s snacks and cheese milktea are driving the cheese market in China
According to a scientific study from 1984, over 90% of the Chinese adult population is lactose intolerant. In this context, one would think there is no space for the Chinese cheese market. However, driven by policies and consumer preferences, the demand for cheese in China continued to grow, reaching an aggregate demand of about 301,400 tonnes […]
How the ice cream market in China became the biggest in the world
The ice cream market in China has witnessed steady growth over the past seven years. According to Chyxx, in 2021, the country’s ice cream industry was valued at 160 billion RMB, with a growth rate of 8.84%. Such market is expected to reach 40.19 USD (275.19 RMB) by 2027. Along with the increasing demand, many […]
Vegan meat in China: One of the largest markets despite less than 5% of the population being vegan
Over the last decade, veganism became increasingly popular in the West, which has led to the rapid development of meat alternatives. However, imitation meat, which is sometimes seen as a healthier substitute for animal meat, is not a new concept, especially in China. With the rising health-conscious among Chinese consumers, the plant-based meat market has […]
China’s fresh food cold supply chain is still at under half of its market potential
The cold supply chain in China was worth 380 billion yuan in 2020, with double digit growth, and is expected to reach RMB 512.25 billion in 2026. The cold supply maintains the quality and freshness of food and beverage products in transport. Cold chain logistics refers to the pre-cooling treatment, processing, transportation, storage, distribution, sales […]