How Chinese people lose weight: Social listening exposes market demand
In 2019, one in five Chinese people were overweight. In combination with this statistic, the beauty standards in China are relatively unforgiving towards extra weight. As a result, China’s demand for weight loss is rising quickly. But to penetrate China’s weight loss market, the question is how do Chinese people lose weight? Chinese people are […]
How TsingTao Brewery is sponsoring the 2022 Winter Olympics with a goal to boost China’s image internationally
TsingTao Brewery Co. Ltd. 青岛啤酒 was founded in 1903 by Bavarian settlers in Qingdao, Shandong province. In 2020, the company generated approximately 27.8 billion yuan in revenue, a slight decrease from around 28 billion yuan in the previous year. (To learn more about the beer market in China.) Emerging trend Guochao has not bypassed the TsingTao brand In […]
Ramen Talk: The Chinese ramen brand filling the gap between ‘instant’ and ‘gourmet’
Ramen Talk, founded in Shanghai in September 2016, is an instant noodle company that aims to make restaurant quality comparable noodles. In April 2017, the Chinese instant noodle brand completed a 4 million RMB angel financing. Its GMV reached 250 million RMB in 2019, ranking first on Tmall list of instant food category. Download our […]
Genki Forest: a Chinese soft drink brand planning to tackle Coca-Cola
Genki Forest, founded in 2016, is a Chinese soft drink brand that specializes in sparkling water and instant tea. Because of the increased popularity of “low calorie” and less sugary food among Chinese people, Genki Forest’s relatively healthier products have successfully catered to a substantial target market. According to Xinhua News Agency, the monthly sales […]
NEIWAI X MANNER: Two Shanghai brands set the summer mood together
On April 18, two Shanghai brands NEIWAI (内外), the lingerie brand, together with MANNER, a coffee shop chain, announced the joint collaboration “NEIWAI x MANNER Special Tunning Series.” First, they launched a new series of matcha drinks. This series includes three products: Ice Matcha Latte (冰抹茶拿铁), Hot Matcha Latte (热抹茶拿铁) and Wizard of Oz (绿野仙踪) […]
Perrier x Murakami’s flowery designed sparkling water takes the world by storm
For the first time in history, Takashi Murakami has partnered with a French brand from the F&B industry – “Perrier” (巴黎水). Perrier is a carbonated soft drink with zero sugar and vitamin C (explore our articles about the soft drinks market in China and China’s beverage industry.) At the end of 2020, the Perrier brand […]
The success of Sexy Tea 茶颜悦色 and queuing culture in China
Since 2018, China’s new-style tea market has ushered in explosive growth, with an annual growth rate of about 74%. According to the data of the new tea report released by CBNDATA, as of 2019, China’s new-style tea market has reached nearly 100 billion Yuan. It seems every month we hear about a new viral tea brand […]
What’s next for the online grocery market in China after the stay-at-home economy slows?
Think grocery delivery is a COVID-19 fad? Not in China. Some Chinese consumers had been ordering grocery delivery as early as 2005, and as of 2021, grocery delivery in China is becoming a standard. Online grocery refers to the means of selling groceries through online platforms; this can be through apps but also offline shopping […]
Vegan meat in China: Why you should not sleep on this burgeoning industry
As Chinese consumers are becoming more health aware, their needs for healthier substitutes of a wide range of consumer goods have had a strong impact on the F&B sector. Among the new industries surfing on the health trend, substitute meat in China has shown a lot of potential. The Chinese plant-based meat industry was worth […]
The juice market in China: is premiumizing to healthier products after stagnant growth
As the top fruit and vegetables producer in the world, one could expect the juice market in China to flourish alongside the country’s economic growth. However, data shows that the Chinese juice market has stagnated in recent years. While exports are booming, domestic consumption of fruit and vegetable juice have stopped the growth it had […]