Maia Active: An Asian women-oriented active-wear brand
Maia Active was founded in 2016 by Lisa Ou and Mia Wang and is a Chinese designer sportswear brand for Asian women. Through the development of technical sports fabrics and the use of fashionable elements and colors, the Chinese fitness apparel brand designs active-wear that fits Asian bodies and is regarded as a fashionable brand. […]
Harbin Beer’s secret to increasing their female consumer base: Leveraging the idol economy
At a time when China’s idol economy has an unprecedented influence on young consumers, Harbin Beer has successfully attracted the attention of the fan circle and set itself apart from other brands that use celebrities as their endorsers. Harbin Beer is one of the oldest beer-brewing companies in China. Zhang Yixing is a Chinese idol […]
The premium bakery market in China begins to trickle into lower-tier cities
China’s bakery sector has been expanding rapidly in recent years, underpinned by the country’s rising middle class, the ongoing Westernization of lifestyles and diets, and the increasing demand for convenient food. The baked goods market in China began to gain momentum in 1980 and boomed between 2000 and 2010. During this period, all kinds of foreign brands […]
Foodtech in China: Is this the answer to national food self-sufficiency?
China’s most popular C2M platform Pinduoduo has recently overtaken Chinese E-commerce giant Alibaba as China’s top shopping site. Although Pinduoduo is now king among Chinese E-commerce platforms in active users, it has yet to achieve profitability. So in order to become profitable, Pinduoduo is now focusing on Foodtech. As executive director Xinyi Lim puts it: […]
Shared wardrobes in China: Fashion flop or next frontier in China’s circular economy?
According to Euromonitor data, the retail scale of China’s apparel market in 2019 reached 2.19 trillion yuan, a year-on-year increase of 5.29%. China’s fashion market is huge and has maintained a growth trend in recent years. China Commercial Industry Research Institute predicts that China’s apparel market will reach 2.4 trillion yuan in 2021. As the […]
Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]
Manner Coffee: From one roadside store to nation-wide, how this boutique coffee shop has expanded throughout China
The coffee market in China continues to grow at a tremendous pace, with a variety of shops testing out different business models in this industry. But after the rise and fall of Luckin, the sudden rise of instant coffee like Coffee Pls, and a myriad of foreign players like Starbucks, a simple and humble Manner […]
Feminism in Chinese marketing: How brands are empowering Chinese women
After a long history of favoring males, currently feminism in China is gaining momentum and many brands utilize it in their strategy, promoting feminism in Chinese marketing. What does China’s feminism movement entail? China’s feminist movement has three mayor demands: to make visible the household work that women do and to redistribute it; equal opportunity […]
Chinese think Apple is crazy: Apple’s splash-resistant ad goes viral for wrong reasons
At the start of July, Apple published a splash ad (one that appears on screen for a few seconds when an app is launched) on major social media platforms in China including Weibo, Bilibili.com, and 携程 Ctrip.com. The ad featured a man holding an iPhone to his ear in the drenching rain. and the short […]
FILA asks Chinese who are today’s idols
On June 28th, FILA’s new campaign 《对话》 (Conversation) and its Weibo hashtag #一个时代的偶像# (#The Idols of Our Time) was released and soon became a hot topic. By 5th July, this topic was read 460+ million times and discussed 456,000+ times (including 155,000+ posts with the hashtag). With this ad, the brand celebrated its 110th-anniversary using […]
5 men’s fashion trends in China
Chinese male consumers are increasingly keen to spend money on clothes. Between 2009 and 2019, the men’s fashion market in China grew steadily, reaching 594.9 billion RMB in 2019, recording a year-on-year increase of 4.07%. Moreover, male consumers spend on average more than 1,500 RMB on clothing. According to Euromonitor, Chinese male consumers’ top three […]
2021 JD 618 DATA REPORT
We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]