Rising Chinese fashion brands’ secrets to success report
Gen-Z is the main consumer group in the China’s fashion market. They prefer both online and offline consumption and are willing to invest in themselves and splurge on experiences. They focus on quality, identity, and express their values through consumption. This generation is shaping fashion paradigm with more diverse styles. Download our Chinese fashion brands […]
6 common mistakes when entering the Chinese market and how to avoid them
The Chinese market is understandably an attractive target for foreign companies. China’s GDP has shown significant growth, increasing from US$1.21 trillion in 2000 to US$14.28 trillion in 2019. Comparing this to other world economies, China exceeds Germany’s GDP of US$3.86 trillion (2019) but still falls below the US GDP of US$21.43 trillion (2019). Private consumption […]
AYAYI: The first metahuman in China has already made an “offline appearance” at Guerlain’s event
The first metahuman AYAYI (super realistic digital human) was created by RM Inc. (燃麦科技) earlier this year. AYAYI made her first appearance on Red on May 20th, 2021, the Chinese version of Valentine’s Day. As of July 1st, AYAYI’s first笔记 (note) launched on Red has won 95,000+ likes, 13,000+ favorites, and 2+ million reads. All […]
5 Chinese companies you didn’t know were using private traffic
The phenomenal success of Perfect Diary through leveraging private traffic highlighted this concept as key in marketing to the Chinese market. This is especially in the context of how e-commerce in China is predicted to comprise 57% of total retail sales in 2022, thus highlighting the importance of online customer engagement. What is private traffic […]
Zhihu pairs with stand-up comedian to tell Gaokao test takers it’s ok to “lie flat”
Zhihu, the Chinese Q&A platform (the equivalent of Quora), invited 李雪琴 Li Xueqin, a standup comedian known for being a dropout from the prestigious Peking University, to cheer for those participating in the Gaokao exam this year and to answer the question, “Does Gaokao determine your future?” June 6th, 2021 was the first day of […]
5 Chinese consumer values in the post-pandemic economy
Private consumption in the Chinese economy is expected to reach around $12.7 trillion by 2030. Experts anticipate the Chinese consumption to more than double within 10 years compared to the spending of $5.6 trillion in 2019. This translates to an annual private consumption growth rate of 7.9% over the next 10 years. With this outlook […]
Jissbon releases the first Chinese condom ad from the female perspective
On the eve of 520, Jissbon, a condom and sexual health products company, launched a Chinese condom ad #用你的极肤爱我 (Love Me with Your SKYN) on various channels through its official accounts. This campaign is the sharpest ad tackling condoms recently. Most importantly, it is told from the female perspective. Jissbon is a Chinese subsidiary of […]
China’s population and changing demographics: Based on the 2020 Seventh National Population Census
According to data from China’s Seventh National Population Census released in May 2021, the country’s population reached 1,412 million in 2020, but with only marginal growth in the past decade. Notably, the age group of 60 and over has expanded significantly, up by 5.44% from the 2010 census, reflecting an ageing society in China. This […]
Six notable Chinese IPOs in 2021 Q2
The Chinese market keeps booming through 2021 Q2 fueled by vaccine rollouts and improved macroeconomic indicators. The target GDP growth rate in 2021 was set to be at least 6% at the National People’s Congress held in March. Chinese IPOs in 2021 Q2 will continue to prove resilient to challenging global economic conditions. Brief Review […]
How brands carve room for body positivity in China
Body positivity refers to the assertion that all people deserve to have a positive body image, regardless of society’s ideal shape, size, and appearance. The body positivity movement challenges existing social standards of what preferred body is, promotes the acceptance of all types of bodies, helps people build confidence and acceptance of their own bodies […]
Successful co-founders on how to scale a restaurant business in China by creating unique and adaptable restaurant brands: China Paradigm transcript #112 with Gennadii Bochkar and Chen Feng
Gennadii Bochkar and Chen Feng are co-founders of a chain of restaurant bars in China. Shanghai residents will be very familiar with some of their brands such as Bites & Brews, Blue Frog, Barbarian, and Nomad among others. Here, they offer insights into how to successfully scale a restaurant business in China. They don’t concentrate […]
How and why brands are using the direct to consumers business model (DTC) in China
Direct to consumers (DTC) is a business model when a manufacturer sells product directly to the end consumer, bypassing all intermediaries. It also includes a wide range of instruments which help to be closer to the consumers. DTC in China makes use of four types of social e-commerce, Pinduoduo – social e-commerce, WeChat – one […]