How Gentle Monster in China attracts consumers to its offline stores in an era dominated by e-commerce
Founded as a startup in 2011 in South Korea, Gentle Monster has rapidly expanded globally, with stores in the United States, Singapore, Thailand, the United Arab Emirates, among others. Gentle Monster in China opened its first store in 2016, and as of December 2024, it has over 20 flagship stores, solidifying its position in the […]
How Gen Z and Millennials celebrate Christmas in China
Christmas may not be a public holiday in China, but many young people still celebrate it. They go shopping, buy gifts for their friends and romantic partners, and enjoy nighttime meals. For many, Christmas evokes images of fairy tale elements, such as Christmas trees, Santa Claus, and stockings. It is also an opportunity for businesses […]
China’s healthcare market: Reform, innovation, and investment shifts
China’s healthcare system is undergoing reforms to improve public hospital operations and integrate advanced technologies. Key changes in 2024 aim to control costs, enhance drug procurement, and open up the medical sector to foreign-owned hospital operations. These changes reflect the government’s efforts to balance rising healthcare demands with fiscal sustainability, all amid China’s rapidly aging […]
POP MART in China: How it became a brand that pops to mind
In July 2016, POP MART in China introduced blind boxes, signifying its evolution from a conventional toy distributor to a pop toy intellectual property operator. Not long after in 2020, it was listed on the Hong Kong Stock Exchange, paving the way for international expansion. Its revenue from Mainland China in the first half of […]
China’s toys market: a new addiction among kids and adults?
Many people know China as the world’s largest toy exporter. It has a solid manufacturing reputation, especially in the southeastern provinces. Indeed, China’s toys market has consistently exhibited positive growth over the last ten years. In 2023, the size of China’s toy market stood at a substantial RMB 159.8 billion, indicating that the demand for […]
Racket sports in China: Will tennis overtake badminton and pingpong?
While most consumer goods industries such as luxury goods and beauty are seeing hampered growth, China’s summer sports market is expanding. The 2024 Paris Olympic Games have further intensified discussions around sports, especially around racket sports in China. In addition to traditional sports like table tennis and badminton, Zheng Qinwen’s (郑钦文) outstanding performance in women’s […]
From basketball to tag football: What drives the rise of team sports in China?
Based on our social listening on China’s summer sports market in summer 2024, basketball and football have solidified their positions as two of the top eight summer sports. China has traditionally favored indoor and individual sports in like badminton and ping pong. However, team sports have experienced a sudden rise especially at the intermural level. […]
Exploring the sauce and condiment market in China: How Chinese consumers view Western sauces and their evolving preferences
The sauce and condiment market in China has been steadily growing over the past few years, from RMB 301.6 billion in 2016 to RMB 592.3 billion in 2023. It is typically divided into two categories: single-flavor sauces and compound sauces. Single-flavor sauces use one ingredient, such as salt or pepper, while compound sauces blend multiple […]
China’s summer sports market recap report
China’s summer sports market is experiencing significant growth, driven by interest and sophistication in a wide range of sports, along with the government’s ambition to build a sporting powerhouse by 2035. In this report, we analyzed 134 million posts of social media data to uncover new trends and evolving preferences in summer sports, identifying emerging […]
China’s samples economy report
Product samples are incredibly popular in China, driving the growth of a unique economy that hasn’t seen the same rise in the West due to specific economic factors and consumer preferences. In China, product samples are evolving from a promotional tactic to a packaging option, as consumers are increasingly willing to buy sample-sized products. This […]
The fashion industry in China: Chinese young consumers are becoming highly brand-conscious
China’s fashion industry is currently experiencing an era of unprecedented change and growth. In the “State of Fashion 2023” report, a joint effort by BoF and McKinsey, it was projected that the global fashion market will slow down in 2023 due to macroeconomic and geopolitical factors, including rising inflation, supply chain pressures, and political tensions. […]
Old is gold: the second-hand luxury market in China is thriving
In the dynamism of China’s consumer landscape, a significant shift has been observed in recent years: the strong emergence of the luxury second-hand market. As the personal luxury goods market surged to an all-time high of EUR 362 billion, the Chinese segment itself has a substantial share, reaching an impressive EUR 53 billion in 2023. […]