Streetwear in China: how hip-hop and cultural fusion rule the fashion scene
The fashion industry has seen a significant shift in recent years, with China emerging as a dominant player. In 2022, China became the second largest apparel market, generating a remarkable revenue of USD 286.51 billion, representing almost 30% of the global market share. This shift has been highlighted by Fashion IP’s 2022 global ranking. has […]
China’s formal menswear market thrives through digital transformation and strategic expansion
With the increasing purchasing power of Chinese consumers, Chinese men are willing to spend more on clothes. Revenue in the men’s clothing segment reached RMB 754.4 billion in 2023, and the market is expected to have an annual growth of 4.44% (CAGR 2023-2027). In particular, China’s formal menswear market has grown quickly. The demand for […]
The snack market in China is increasingly focused on sugar-free, low-fat, and low-calorie options
Despite the perception that the COVID-19 outbreak is a distant memory, it continues to significantly impact the daily habits and preferences of individuals even today. According to the Online leisure in 2022 report, which focuses on snacking trends in the post-pandemic era, there has been a consistent and substantial rise in online snack sales in […]
[Webinar] A brand’s guide to Chinese gifting habits
Gifting in China goes beyond products and special occasions; it plays a role in fostering relationships from intimate to professional. The range of products being chosen as gifts grows every year, but how one selects gifts for another person is very different from how they shop for themselves. We recently shared a webinar where we […]
Lead generation in China: Strategies tailored to cultural nuances and digital landscape
China, a global economic powerhouse, presents immense opportunities for businesses looking to expand their reach and tap into its vast consumer market. Mastering lead generation strategies tailored to the Chinese landscape is crucial for success. The unique characteristics and challenges of the Chinese market With a population of over 1.4 billion people, China offers an […]
China’s eyewear market soars post-pandemic
Over the years, the eyewear market in China has witnessed remarkable growth and this trend is set to continue post-pandemic, fueled by factors such as increasing disposable income, changing fashion trends, and rising awareness about eye health. Chinese consumers have developed a strong appreciation for both style and functionality when it comes to eyewear, creating […]
A brand’s guide to Chinese gifting habits
Gifting in China goes beyond just products and special occasions. It includes everyday life and meaningful experiences that can strengthen harmonious relationships. To uncover how gifting habits are being shaped, we conducted in-depth desk research and social listening on major gifting platforms including Taobao (淘宝) and Liwushuo (礼物说) and social media platforms such as Xiaohongshu […]
The seafood market in China amid Japan’s import ban and Fukushima water release
China is the world’s first consumer of fish and seafood. In 2023, its revenue is valued to be around USD 88 billion, and it is expected to grow at a CAGR of 8% between 2023 and 2028. However, on August 24, Japan discharged potentially radioactive water in the Pacific Ocean and consequently the Chinese government […]
How the fight against youth unemployment in China will change the economy for the long term
The Chinese economy is currently in a phase of slow economic growth that is affecting various sectors of its social landscape. In the last few months, the sharp surge of youth unemployment in China has attracted attention. However, countermeasures have been put in place to respond to this problem. Will the high youth unemployment rate […]
Barbie in China: From limited appeal to cinematic success
Barbie is an iconic and globally recognized toy created by the American toy company Mattel. The American toy firm Mattel produced the iconic and well-known Barbie. Since her debut in 1959, Barbie has evolved into much more than a mere doll; she has become a cultural phenomenon and a representation of play, fashion, and imagination. […]
Gen Z are pursuing chill vibes (松弛感) on Chinese work culture: Is it time to say “bye” to 996?
Modern-day Chinese work culture is focusing on a strict hierarchical structure and long work hours. Clocking on an average 48.7 hours of work a week in 2023, Chinese employees are often compelled to make sacrifices for their employers. The IT sector in China is particularly infamous for its long work hours and lack of holidays. But as […]
Biem.L.Fdlkk: Behind the Chinese golf brand with the wackiest name ever
Many travelers in China have likely passed by the Biem.L.Fdlkk store at a train station or airport, wondering about the brand’s peculiar name. Today, the mystery behind the unconventional name of this Chinese golf apparel brand is finally unraveled. The crazy English name comes from the phonetic transliteration of the Chinese brand name “比音勒芬” (bi […]