Market study: Henan Jinxing Brewery Group
Jinxing Brewery Group, established in October 1995, is a large Chinese beer company. Its yearly production amounts to two million tons, making it the largest beer brewer in the Henan(河南) Province. In addition, it has been one of the top four Chinese beer companies for four consecutively years. Currently, it has 18 production bases in […]
Market study: MHD in China
Moët Hennessy Diageo Shanghai Ltd. (MHD China) was jointly established by the luxury products group Moët Hennessy • Louis Vuitton (LVMH) and the global spirits group Diageo. The partnership is focused on the business and market development of premium wine and spirits products in China. Many of its brands have a rich history of hundreds […]
Wine on the Internet in China
The Culture of Liquor in China The history of liquor in China could date back to 3000 years ago, in the dynasties of Xia and Shang. In the Chinese culture, liquor has long become an indispensable part of people’s life. In the past, liquor was associated with artistic creation, disease curing, health maintenance and etiquette. […]