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Zhejiang Guyue Longshan Shaoxing Wine in China

Zhejiang Guyue Longshan Shaoxing Wine Co Ltd (GYLS) is China’s biggest rice wine producer and exporter, and it is also the leader in rice wine marketing industry. It has the first class rice wine production techniques and equipment, and the only provincial level rice wine technology center. Up to year 2010, it has in total […]

Wuliangye in China

Wuliangye Group Co. Ltd was set up in Yibin(宜宾), Sichuan(四川) province in August 19th, 1997.There are six famous brands of wines in Sichuan: Luzhoulaojiao(泸州老窖), Langjiu(郎酒 ), Jiannanchun(剑南春), Tuopaiqujiu(沱牌曲酒), Ququanxingdaqu(全兴大曲) and Wuliangye(五粮液), and Wuliangye is now the leading one. Wuliangye is produced using fermented rice, soybean, sorghum, maize, and glutinous rice. This way of making wine was […]

Chilean Wines in China

Nowadays, Chilean wines are hitting the world with their special flavors. Just like other new world wines, Chilean wines won some international prizes in recent years. After Casa Lapostolle won the first prize in year 2008, this trend becomes more obvious. The cooperation of native grape production and foreign modern technology, and the participation of […]

Wines from Alsace in China

Compared with other wine brands, wines from Alsace are special, for the bottles that contain them are labeled with the grape that they are made from. If there is no label, then this wine is made of several types of grape together. Also, all wines should be bottled with a special container in its production […]

Yanghe Wine in China

Founded in year 1949 in Suqian(宿迁), Jiangsu Province, Jiangsu Yanghe Distillery is specializing in producing Yanghe Daqu(洋河大曲), a famous type of wine with over 400 years of history. According to statistics, its net sales reached 7.619 billion yuan, and its net profit was 3.076 billion yuan in year 2010, with a total number of 7,090 […]

Wines from Champagne in China

Champagne: the king of wines The word Champagne means joy, happiness, and laugh. Wines from Champagne are the proud of French people. They are used for celebration and are known as ‘the king of wines’ for its luxury, attracting, and romantic characteristic. There is no other wine that can match their mysteriousness. Champagne has strong […]

Report on Rhone Valley Wines in China

Daxue Consulting recently worked for Rhone Valley Association from October 2012 to February 2013 You can read the report below: [pdfjs-viewer url=”/wp-content/uploads/2013/06/Research-for-Rhone-Valley-2012-3-languages-VF3.pdf”]

Market analysis: Jean-Luc Colombo in China

Jean-Luc Colombo has become a notable wine personality due to his strong and outspoken opinions on the future of the French wine industry and such wine-making topics as extended maceration and organic viticulture. Since opening up his Cornas-based wine-consulting firm in 1984, Colombo has worked with over 100 estates in the Rhone Valley including such […]

Market research: Alcoholic drinks in northwest China

Trends Despite its current relative lack of development, urbanization is growing at a fast pace in northwest China. Along with this change in infrastructure are changes in its citizen’s alcoholic drink consumption behavior. Take middle class consumers as an example. Their disposable income allowed them to afford only local low end spirits and beers. However, the […]

Markert report: Alcoholic beverages in southwest China

Trends In southwest China, Baijiu(白酒) has been a tradition for a long time. Many famous Baijiu brands originate here, for example, Maotai(茅台) and Wuliangye(五粮液). In 2011, the sales prices of high-end Bajiu significantly increased, even though the government had taken measures to control prices. This has led to an increase consumption of standard spirits and […]

Wine in China: Wine from Rhones Valley in China

Rhones Valley: where French wines originate Rhones Valley, located in southeast France between Lyon and Provence, is the place where French wines originate. The production area is a long, narrow valley with a length of about 200 kilometers. Due to the differences in climates and the soil, the production area is subdivided into the north […]

Market analysis: Alcoholic beverages in mid-China

Trends The consumption of alcohol drinks in mid-China grew steadily and rapidly during 2011. Due to China’s new drunk-driving regulations, there have been adjustments in the local alcohol market. Due to growing health concerns in China, more and more consumers are choosing drinks with a low alcohol content. Generally speaking, the local market in mid-China behaves […]