Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

How to sell Wine to Chinese consumers?

how to sell wine to chinese consumers

To know more about the Wine industry in China, contact us at dx@daxueconsulting.com In 2013, China became the biggest consumer of red wine in the world on a per capita basis, overtaking France, and Italy. Moreover, between 2015 and 2020 Euromonitor International believe that the total growth in the volume of red wine in China […]

Daxue FAQ – Retail Wine in China

What kind of retail value does wine currently have in China? Currently, value for retail wine in China varies widely. A low or mid-ranged retail wine in the big cities like Beijing and Shanghai can go for anything between $2 to $15, or $100 or more for a good imported wine off the shelf. Is […]

Provence business in China

provence business China

Provence business in China Prosperity of tourism and wine in Provence France Provence region, located in southeast France and depicted by many of the most famous painters like Vincent van Gogh, Pablo Picasso, Claude Monet in the 19th and 20th centuries, has been thriving for its tourism and wine industry thanks to the fact that […]

The Chinese red wine market, both promising and difficult

market research China red wine

The Chinese red wine market, both promising and difficult for foreign companies Cultural values influencing Chinese red wine consumption With 1.86 red wine bottles sold in 2013, China has overtaken France as the world’s biggest red wine consumer. The colour plays a crucial role in the success of red wine in China as red is […]

How to sell wine to Chinese consumers?

how to sell wine to chinese consumers

How to sell wine to Chinese consumers? In 2013, on a per capital basis, China became the biggest consumer of red wine, overtaking France and Italy succinctly. However, although there is a growing demand, selling wine has become a real challenge, and adequate knowledge of Chinese typical habits and perception on the wine have been […]

What are the most important exhibitions to sell wine in China?

exhibitions to sell wine in China

What are the most important exhibitions to sell wine in China? More information about wine market in China. China is today one of the most important market for Wine; it is especially the first market for red wine. But how to enter this market? There are a lot of exhibitions to sell foreign-produced wine in […]

Wines from Bourgogne in China

wines from bourgogne in China

Bourgogne, where the King and Queen of wines come from Bourgogne and Bordeaux are the two biggest and most famous winegrowing regions in France. Bourgogne is called ‘the wine kingdom’, for its culture is so closely related with wines. Wines from Bourgogne came into reputation early in the era of Rome. After 1930s, classification work […]