Chinese wine market 2.0: how COVID-19 and politics have reshaped the landscape

Chinese wine market

The Chinese wine market is expected to double in size in the coming decade, despite the major setback caused by the global pandemic. The total imports of bottled wine have seen a stable growth since 2006, from 2.25m nine-litre cases to 50.5m in 2019. Data from Vinexpo reveals the imported wine market in China has […]

Australian Wines in China: Australia’s largest wine export market

Australian Wines in China

China is the largest import market of Australian wines China has become the largest import market of Australian wines, overtaken the traditional markets such as the United States and the United Kingdom. From 2014 onwards, the import value has increased rapidly and surged by 533% during 2014-2018. In 2019, the import value of Australian wines […]

China’s conquest of wine: Evolving wine drinking habits in China

wine consumption habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

The alcohol market in China is making a comeback

alcoholic beverage market in China

In 2011 China introduced the new law for punishing drunk drivers, the growth rate of overall alcohol market in China consumption lowered. Faced with stricter drunk driving testing and more severe punishments were there to be accidents, people intentionally choose not to drink alcoholic drinks before driving. However as people adapt to the laws, and […]

The red wine market in China: Production plummets, imports fill demand

The red wine market in China

China has become the first market for red wine in 2013. According to the survey from Jiuyejia, the top five countries by volume remain unchanged, with the US leading the way with 318 million cases, followed by Italy (266 million cases), France (250 million cases), Germany (244 million cases) and China (156 million cases). Germany […]

China Paradigm 87: Learning business innovation in China through cooking

business innovation in China

Matthieu David interviews Sandrine Delabrière, Innovation & Strategic marketing consultant, Food expert – certified Chef, instructor & author. Is innovation something that can be taught? In this episode, we learn about teaching innovation through cooking and how Sandrine has managed to build her company by helping other companies think strategically and creatively. Her workshops are […]

Podcast transcript #41: Selling wine in China in an unconventional way

Selling wine in China

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]