Clothes market in China

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The counterfeit good industry in modern China | Daxue Consulting
15Apr

The counterfeit good industry in modern China | Daxue Consulting

Forgeries of luxury-brand products are more prevalent in China than in any other country in the world. When on the metro or walking down the street, it can seem as if nearly everyone is sporting a flashy brand name product. But much deadlier than casual counterfeits are the “real fakes”– counterfeit goods so similar to […]

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting
12Apr

CONVERSE’s recent controversy in China and Chinese sneaker brand‘s comeback | Daxue Consulting

The sneaker market in China On the 1st April 2019, a CONVERSE store in Jining, Shandong province, released an announcement and has triggered lots of criticisms among Chinese consumers. In the announcement, the retailer published the put-on-sale date as well as the requirements for purchasing the CONVERSE Chuck 70 High Top: consumers need to wait […]

China Fashion Trends 2019 | Daxue Consulting
01Apr

China Fashion Trends 2019 | Daxue Consulting

Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo:  China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting
29Mar

Localizing international swimwear for Chinese consumers’ preferences | Daxue Consulting

An introduction to the swimwear market in China The demand for swimwear in China has increased considerably in recent years, adding to an already formidable Asian swimsuit market. China is the fastest growing swimwear market in Asia, with an average of 9.6% annual market growth. This flourishing market is driven by the increase in disposable […]

International brands are in demand on China’s prenatal care market | Daxue Consulting
07Dec

International brands are in demand on China’s prenatal care market | Daxue Consulting

Two factors responsible for the high-speed-growth of the prenatal care market in China Babies from the baby-boom back in the 1980s have become parents themselves in the last decade. They have caused another, bigger baby boom, because of the cancellation of the one-child-policy. In 2016, the universal two-child policy came out, meaning that every couple […]

Online luxury in China: how brands can leverage these channels | Daxue Consulting
23Aug

Online luxury in China: how brands can leverage these channels | Daxue Consulting

The global luxury goods industry, which includes drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage and handbags, has been on an upward climb for many years. Expected to make up to 40% of global luxury spending by 2024, Chinese consumers are becoming increasingly more important to luxury brands. In particular, with the rising purchasing power of […]

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang
19Apr

[Podcast] China paradigm #5: How to start a successful apparel brand in China with Vivian Chang

In this week’s episode of China Paradigm, Daxue Consulting CEO Matthieu David interviews Vivian Chang, founder of apparel brand Crush Collection, to learn first-hand what it takes to start a successful apparel brand in China. Mrs Chang studied fashion design at FIDM (Fashion Institute of Design and Merchandising) in Los Angeles before moving to China […]

Market Research: Adidas in China
14Feb

Market Research: Adidas in China

Market Research: Adidas in China Basic Background of Adidas in China The company Adidas Sports (China) Ltd entered China and headquartered in Shanghai in 1997 with a core business of men’s and women’s sportswear and footwear. The company also entered the market of children’s wear in 2001. The CEO just announced the opening of 3000 […]

15Jul

Outdoor Equipment Market in China – Speeding Up

Outdoor equipment retailers in China have seen a significant growth in these last few years. As the Chinese are getting more aware of the importance of a healthy body, practicing sports outdoors is becoming increasingly popular. Before 1990, outdoor equipment retailers didn’t really exist in China, but last year the total sales for retail outdoor […]

Market potential: Baby shoes market in China
08Aug

Market potential: Baby shoes market in China

Market potential: Baby shoes market in China Market potential in China: 18 million new-born babies each year European producers have been looking for markets with a big number of potential consumers. For manufacturers of baby shoes, which market seems the most attractive? Most likely it is a country with high birth rates or large population. […]

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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