China’s Social Credit System: What businesses should know

China's social credit system

How China started to measure trustworthiness of businesses At the beginning of the 21st century the Chinese government began to make systematic use of new mediating technologies to measure the trustworthiness and financial creditworthiness of individuals and businesses. Establishing an online financial credit system was seen as key to better integrating China into the global […]

The Extended Warranty market in China

extended warranty market in China

Servicing the largest vehicle market in the world For over a decade, China has been the largest vehicle market in the world. Although 2018 marks the first year of declining vehicle sales (not including second-hand vehicles), China is still the largest vehicle market in the world. The high sales in the vehicle market also boost the […]

通过品牌独立提高品牌知名度

通过品牌独立提高品牌知名度

时间: 2020年3月5日,上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中,您将了解到如何: 脱离天猫或京东此类传统电商平台,完成品牌独立化; 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元,初创企业520元,已成立的公司590 (包含早饭,午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受-30%的优惠;如您的参加人数大于三人,请咨询我们享受特别优惠。 什么是品牌独立? 品牌独立意味着品牌方可以独立管理消费者流量(也称为“私域流量”)。独立的品牌不会通过京东,天猫和考拉这类传统电商平台销售产品,而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括:官方网站(brand.com),官方应用程序(brand app),小程序以及品牌线下零售店。 品牌独立的优势是什么? 首先,品牌方可以节省推广活动相关的费用。其次,品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外,品牌知名度的提高会同时带动消费者忠诚度的提升,并且基于对消费者需求的更好理解,消费者的用户体验也会得到改善。最后,消费者的购买决定将更少的受到价格影响,而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动!完成报名后,我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

What you need to know to sell online in China

sell online China

China is the world’s leading E-commerce market With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for online retailers, local or international. In this article we outline the basic information to sell online in China. China cross-border […]

A guide to the non-life insurance market in China | daxue consulting

insurance market

Non-life insurance market in China Following economic growth and the accumulation of wealth comes the need to protect ones belongings. Many segments of the non-life insurance market in China are growing and creating opportunities for both foreign and domestic companies. The auto insurance market in China: Following China’s car boom China’s auto insurance market can […]

China’s beauty quiz! | China Challenge

China quizz

Test your knowledge on our new exciting China’s beauty quiz and discover your score out of 10! Ready? Subscribe to our newsletter to keep yourself up-to-date on the Chinese market! [wysija_form id=”7″] For more information on beauty and cosmetics in China, you can either read our related articles: Cosmetics and personal care market in China: […]

Comparison of market research in China vs the West: what you may not know about market research in China | daxue consulting

market research comparison china

The common Framework of Market research Market research is important in helping organizations to make informed business decision by collecting insights and using data. Through market research, a company could identify the potential growth possibilities and risk factors by learning about the consumer market, the local cultural and the unique challenges of the industry.  Market […]

Chinese tourism in Italy: Chinese perceptions of Italian cities | Daxue Consulting

Chinese toursim in Italy

Chinese tourism in Italy Italian National Tourism Department Promotes Chinese Tourism in Italy on Digital Platforms In 2018 more than 5 million Chinese tourists went to Italy and it’s estimated that this number will exceed 6 million in 2019. According to the Italian newspaper, IL SOLE 24 ORE’s report on July 30th, each Chinese tourist […]