The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting
The Coffee Market in China On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019. This means Luckin is on track to surpass Starbucks […]
What is the recipe for successful China market entry? | Daxue Consulting
China market entry plan Entering the Chinese market is a challenging process. Understanding China’s business culture and political environment, and adapting to that, can help your brand, product, or service development in China. Daxue Consulting provides comprehensive market entry support for any international brand or company looking to enter the Chinese market. Step-by-step China Market Entry […]
Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]
The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
What are investors speculating on the Chinese art market? | Daxue Consulting
China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market” but also functions as an “economy”. Senior citizens in China […]
AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018) focusing on economic improvement. 2016 was the first year of or AI in China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]
What do Chinese consumers think of Duty Free shops? | Daxue Consulting
What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]