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Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting
27Sep

Chinese Tourism in France: Chinese Perception of French Cities | Daxue Consulting

Chinese tourism in France Atout France Actively Promotes French Tourism on Chinese Digital Platforms The Weibo official account of Atout France has attracted 1.6 million followers with 6,125 posts in total and an active posting frequency of 1-3 posts per day. It has been sharing a wide range of topics about France, including views, food, […]

The linguistics of naming a brand in Chinese
16Sep

The linguistics of naming a brand in Chinese

Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]

What are investors speculating on the Chinese art market? | Daxue Consulting
11Sep

What are investors speculating on the Chinese art market? | Daxue Consulting

China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting
14Aug

Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers? | Daxue Consulting

In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting
12Aug

The Silver Economy in China: Consumption trends of China’s aging population| Daxue Consulting

What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market”  but also functions as an “economy”. Senior citizens in China […]

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
05Aug

AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting

In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018)  focusing on economic improvement.  2016 was the first year of or AI in  China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]

What do Chinese consumers think of Duty Free shops? | Daxue Consulting
13May

What do Chinese consumers think of Duty Free shops? | Daxue Consulting

What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting
17Apr

Achieving harmony entering the Chinese market: Localization vs. Maintaining product and brand consistency | Daxue Consulting

“Entering China is to start again” Matthieu David, CEO and Founder Localize too much, and you may lose your brand’s authenticity. Fail to localize enough, and the product may not be to Chinese tastes. Foreign companies walk a fine line between localizing and keeping their international image. Though this is the case in all industries, […]

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
10Apr

Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting

Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
01Mar

Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting

Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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