The linguistics of naming a brand in Chinese
Foreign brand names in China Translating Western Brands in China With the unprecedented economic growth that has characterised China in the last decades, more and more foreign companies, especially luxury brands, see an opportunity to enter the Chinese market. The trending expansion towards the East has become a sort of new frontier for high-end manufacturers […]
What are investors speculating on the Chinese art market? | Daxue Consulting
China has the second-largest art market in the entire world. According to ArtNet, in 2017 the Chinese art market accounted for 20 percent of total sales in the $57 billion global sectors. However, speculation around Chinese art influences collectors and investors’ confidence, and shape the new trends of the art market in China. Despite the […]
Hosa Fitness closed its doors. What is causing the downfall of China’s traditional fitness centers?
In June 2019, the fitness chain Hosa Fitness (浩沙健身) closed overnight, causing a heated discussion. Hosa Fitness started in 1999, and it had 86 stores in 2009. How could such a big fitness brand go out of business? What are the problems of fitness centers in China? Will all of China’s traditional fitness centers face […]
The Silver Economy in China: Consumption trends of China’s aging population
What is the state of China’s silver economy? Often referred to as the seniors’ Market, the Silver Economy in China covers all products and services intended for people aged 60 and older. As stated in its name, the Silver Economy is not only a ”market” but also functions as an “economy”. Senior citizens in China […]
AI in China’s Advertising industry: How is AI changing the future of advertising |Daxue Consulting
In 2016, the Chinese government committed its Three-Year Guidance for Internet Plus Artificial Intelligence Plan (2016-2018) focusing on economic improvement. 2016 was the first year of or AI in China’s advertising industry. Before this, advertising in China gradually completed the intelligence evolution of value war. The evolution consisted of three steps: In the 1.0 era, […]
What do Chinese consumers think of Duty Free shops?
What are Chinese consumers attitudes towards Duty Free shops? Duty Free shops are retail outlet stores that are exempt from paying all local or national taxes. This tax exemption is on the basis that the goods sold in these stores will be sold to travelers who will carry them outside of the country. Inside of […]
Leveraging Guanxi for Business – Approaching the mindset behind Guanxi | Daxue Consulting
Guanxi is one of the most commonly discussed topics in Chinese society. It refers to one’s set of social relationships, ties, or networks that can be leveraged for personal or professional purposes. Commonly misunderstood for bribery or corruption, Guanxi is a topic often oversimplified or stereotyped by Western understanding, especially in the context of business. […]
Fashion and Fitness: Licensed sports merchandise market in China 2019 | Daxue Consulting
Licensed sports merchandise market in China in 2019. With a growing interest in sports, health, and fitness, and a keen eye for fashion, Chinese society has demonstrated a high demand for sports merchandise in the recent Chinese market. Licensed sports apparel, footwear, and other sporting goods have been on the rise since the Reform and […]
Where do Chinese tourists travel, eat and stay while in Eastern Europe? | Daxue Consulting
Chinese tourists travel to Eastern Europe. 1. In 2016, the growth rate of Chinese travel to Eastern Europe had increased by 226%. Poland, Czech Republic, Hungary, Serbia and Slovenia have the highest increase in tourism. After the Chinese government announced the “Belt and Road Initiative”, countries in the path of the prospective belt road had […]
Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market. Since one of our aims is to perform […]
The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]
Why we predict the children’s oral care market in China will boom | Daxue Consulting
Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]