Market analysis China

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Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting
04Feb

Comparing smart speakers available on the Chinese market in 2019 | Daxue Consulting

Daxue Consulting always strives to look at the product or service through the consumers’ eyes. Thus, our team systematically conducts different big and small (like this one) experiments in order to come across all the pros and cons of the goods or services in the Chinese market.  Since one of our aims is to perform […]

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting
18Jan

The development of the margarine B2C and B2B market: Are Chinese consumers ready for margarine? | Daxue Consulting

The market demand for margarine in China is steadily increasing with a 4-year CAGR of 21.83% in 2017 and a 1.5-million-ton demand. When looking at the baking oil and fats industry, which includes butter, margarine, olive oil, cream and all other types of oil or fats used in industrial baking and home baking consumption, the […]

Why we predict the children’s oral care market in China will boom | Daxue Consulting
16Jan

Why we predict the children’s oral care market in China will boom | Daxue Consulting

Children’s oral care is a niche market in China but has a pearly white future. Due to China’s second child policy, an increasing number of infants are born every year, leading to higher demand for infant care products. In addition, because of the progressed living standard and education level of the general Chinese population, parents […]

How eye-tracking is used to understand Chinese consumers | Daxue Consulting
14Jan

How eye-tracking is used to understand Chinese consumers | Daxue Consulting

Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]

Unpacking the world’s largest Auto market: Is new energy vehicles the future of China’s car industry? | Daxue Consulting
02Jan

Unpacking the world’s largest Auto market: Is new energy vehicles the future of China’s car industry? | Daxue Consulting

Since 2009, China has been home to the world’s largest automotive market. What’s new in China is also the leading automotive manufacturer worldwide. In 2016, China’s annual vehicle production accounted for nearly 30 percent of all vehicles produced worldwide, exceeding that of the European Union or that of the United States and Japan combined. Starting in the […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Ever access trading owns 博圣轩投资顾问有限公司上海分公司

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Daxue Consulting is one of the most active source of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China
  • Daxue Consulting Shanghai, Room 504,768 Xietu Road, Xuhui District, Shanghai, China
  • Daxue Consulting Hong Kong, 13 Queen’s Road, Floor 23, Hong-Kong Island, Hong-Kong, China
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