IKEA in China: Cultivating an omnichannel home décor shopping experience
Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]
Halloween in China: a thriving celebration and branding bonanza
Halloween in China has transcended cultural borders and evolved into a widespread celebration, rivalling other major Western holidays like Christmas and Valentine’s Day. As for many other holidays, Halloween has far-reaching implications for brands and businesses, from unique food and beverages to pet costumes and large-scale theme park festivities. Download our report on the She […]
What is the recipe for successful China market entry strategy?
Navigating the complexities of China’s business culture and political environment is crucial for a successful market entry. With over 1.4 billion inhabitants, China has the largest population in the world, offering businesses a vast pool of potential customers and clients. The middle class in the nation is also growing quickly as more and more people […]
How does China’s Stock Market work and why does it lag behind the country’s economic growth?
Since the founding of China’s stock market with the Shanghai Stock Exchange and the Shenzhen Stock Exchange in 1990, China’s economy has experienced tremendous growth. Hence, one would expect China’s stock returns to be equally fruitful, as stock market performance is normally closely tied with a nation’s economic performance. However, that is not the case […]
China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences
The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]
How young consumers and low-tier cities are shaping China’s jewelry market
China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]
Celebrity outfits generate buzz among Chinese netizens during the 2023 Fall-Winter Fashion Week
The 2023 Fall-Winter Fashion Week has sparked a wave of discussions on Chinese social media. The event took place from February 10th to March 7th in New York, London, Milan, and Paris in sequence, where many boutique brands released their latest products, revealing the upcoming season’s trends, and invited celebrities from around the world as […]
A complete guide to cosmetics distribution channels in China
China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]
China Paradigm Transcript #111: Market analytics expert on her career in data monitoring and tracking and how analyzing data for the healthcare industry led to her leveraging those skills to start a successful website
Find here China Paradigm episode 111. Carole Gabay has been analyzing data on behalf of international marketing companies her whole career. 15 years ago, she switches from consumer goods data analysis to begin a career in analyzing data for the healthcare industry. She creates tools that make the data easier to read for her clients and […]
The olive oil market in China driven by health-oriented consumers
While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]
Second-hand e-commerce in China reaches demand from a new generation of consumers
Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]
How LELECHA broke into China’s milk tea market with two “dirty” products
In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]