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IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have displayed a growing willingness to invest in home décor as a way to enhance their quality of life. Thus, IKEA in China has risen as a result of  China’s growing furniture market. In 2022, the Swedish furniture brand announced the successful completion of the three-year strategy and fulfillment of […]

Halloween in China: a thriving celebration and branding bonanza

Halloween in China

Halloween in China has transcended cultural borders and evolved into a widespread celebration, rivalling other major Western holidays like Christmas and Valentine’s Day. As for many other holidays, Halloween has far-reaching implications for brands and businesses, from unique food and beverages to pet costumes and large-scale theme park festivities. Download our report on the She […]

What is the recipe for successful China market entry strategy?

china market entry

Navigating the complexities of China’s business culture and political environment is crucial for a successful market entry. With over 1.4 billion inhabitants, China has the largest population in the world, offering businesses a vast pool of potential customers and clients. The middle class in the nation is also growing quickly as more and more people […]

China’s outbound M&A trends: exploring the impact of COVID-19, regulatory reviews, and shifting investment preferences

The China Mergers & Acquisition (M&A) market has undergone significant changes in recent years, particularly in outbound deals. Despite a slump in China’s outbound M&A transactions in 2022, Asia remains a popular destination. However, continued tensions between the U.S. and China in combination with the hurdles presented by national security reviews continue to pose challenges […]

How young consumers and low-tier cities are shaping China’s jewelry market

china's jewelry market

China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]

A complete guide to cosmetics distribution channels in China

Cosmetics distribution channels in China

China’s cosmetic market has not stopped growing in recent years and it is estimated to generate about 495 billion RMB in 2021, vaunting a 15.1% increase from 2020. Nevertheless, China’s per capita consumption of skincare and makeup products is just 1/3 and 1/5 of that boasted by the US and Japan/South Korea respectively, showing a […]

China Paradigm Transcript #111: Market analytics expert on her career in data monitoring and tracking and how analyzing data for the healthcare industry led to her leveraging those skills to start a successful website

analyzing data for the healthcare industry

Find here China Paradigm episode 111.  Carole Gabay has been analyzing data on behalf of international marketing companies her whole career. 15 years ago, she switches from consumer goods data analysis to begin a career in analyzing data for the healthcare industry. She creates tools that make the data easier to read for her clients and […]

The olive oil market in China driven by health-oriented consumers

EVOO market in China olive oil

While extra virgin olive oil (EVOO) may be a staple in many countries’ cuisine, especially in southern Europe, it only has a very marginal use in China. Usually associated with foreign brands and healthy cooking, EVOO is rarely used in Chinese kitchens where soybean and rapeseed oils are more prevalent. Healthier cooking habits drive Chinese […]

Second-hand e-commerce in China reaches demand from a new generation of consumers

second-hand e-commerce market in China

Under the Chinese context, the word “Second-hand” (二手货) does not have a positive perception, as the previous generation of consumers do not take pride in consuming used product. It is a stereotype from the last consumer era in China when people were looking for “brand-new”, “luxury” and “possessions”. However, as the economy has matured, growth […]

How LELECHA broke into China’s milk tea market with two “dirty” products

Lelecha new-style tea brand in China

In 2017, the new-style “milk tea” exploded out of the blue into China’s tea market. In Shanghai, many internet-famous (wang hong 网红) milk tea brands, such as Hey Tea (喜茶) and LELECHA (乐乐茶), have become a big hit. The new LELECHA opening in Xintiandi (新天地) went viral on social media. The lineup was no less […]