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IKEA in China: Big Furniture Retail Adapts to the Chinese Market
13Feb2021

IKEA in China: Big Furniture Retail Adapts to the Chinese Market

About the Author

Thibaud

Over his many years spent in China working at Daxue Consulting, Thibaud has been providing market analysis and adapting market research methodologies to the Chinese market. He previously worked for 4 years in France, working in the field of marketing and within marketing research firm Nielsen. Thibaud has been collecting experiences supporting market entry of B2C, B2B and public institutions in China and his expertise has been quoted in The Wall Street Journal, Forbes, China Daily, South China Morning Post, and others.

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