Store optimization: A new chapter for IKEA in China
IKEA’s restructuring journey in China In early 2026, IKEA in China closed seven stores in China, including locations in its flagship markets of Shanghai and Guangzhou. For a brand synonymous with its sprawling out-of-town blue boxes, this move signals more than just a routine adjustment. It marks a fundamental recognition that the China of 2026, […]
Quality and innovation are shaping the children’s furniture market in China
According to the “2021 China Children’s Furniture Market Research Report”, the Chinese children’s furniture market size was valued at RMB 141.9 billion in 2020, with a compound annual growth rate (CAGR) of 8.5% over the past five years. The market is projected to maintain a steady CAGR of 6.8% in the forecast period, surpassing RMB […]
Nitori in China: struggling between affordability and quality amid consumer evolution
NITORI (宜得利), also known as “Japanese IKEA”, has maintained a remarkable 35-year streak rising sales and profits since the 1987 fiscal year. While navigating challenges like Japan’s economic bubble and industry competition, the Japanese furniture brand transformed from a workshop into a multinational giant. However, its foray into the Chinese market has seen a more […]
China’s Furniture Market: Analyzing the world’s largest exporter of upholstered furniture
After the country joined the WTO, China’s furniture market blossomed, especially due to the booming real estate industry. China is one of the world’s top manufacturers, consumers, and exporters of furniture, but local players are not able yet to compete with renowned foreign brands. Real estate and urbanization are some of the factors influencing the […]
Furniture market in China
Furniture market in China Overall picture in furniture market in China China now has become the largest furniture production base and exporter in the world thanks to recent three decades of rapid economic growth and increasing disposable income, living standards and purchasing power. According to the information released by China National Furniture Association, the output […]