IKEA in China: Cultivating an omnichannel home décor shopping experience

Ikea in China

Over the years, Chinese consumers have become increasingly willing to purchase home decor as a means of improving their standard of living. Thus, IKEA in China has risen from the opportunity provided by China’s growing furniture market. In 2020, the Swedish furniture brand made its largest investment in China of RMB 10 billion for its […]

China’s furniture market has a great potential

China's furniture market

As a global furniture production center, China has been the biggest country manufacturing furniture in the world since 2006. The total sales of furniture manufacture industry reach to 750.8 billion in 2014 with a 15% growth. This number will continuously improve because of the development of the country while professional specialized children’s furniture has the […]

Furniture market in China

furniture market in China

Furniture market in China Overall picture in furniture market in China China now has become the largest furniture production base and exporter in the world thanks to recent three decades of rapid economic growth and increasing disposable income, living standards and purchasing power. According to the information released by China National Furniture Association, the output […]