Winter sports brands in China: Why these names dominate the slopes
China’s winter sportswear market reached an impressive USD 29.8 billion in 2024 and is projected to surge to USD 52.6 billion by 2030. This rapid sports market expansion is driven by sustained enthusiasm beyond the initial Olympic excitement, with participation numbers surpassing 300 million. Investment continues to grow in year-round indoor slopes, upscale resorts, and […]
Dewu in China: How Gen-Z is redefining social commerce
In China’s dynamic e-commerce landscape, Dewu—also known as Poizon—has emerged as a leading platform among Gen-Z consumers. Launched in 2015 as a sneaker authentication service under the name “毒” (Poison), it has since developed into a social commerce platform that integrates shopping with community engagement and trend-driven content. Dewu in China has established itself as […]
Health supplement market strategies in China: From pyramid schemes to billion-dollar livestreams
From livestream deals to ancient herbal remedies, China’s health supplement industry is rapidly transforming. As brands navigate this fast-moving landscape, health supplement market strategies in China increasingly center around visibility, relevance, and trust. Download our China F&B White Paper From shelves to streams: E-commerce dominates supplement sales Direct selling, once a dominant force in the […]
How the cheese market in China is developing despite widespread lactose-intolerance
According to the 2021 China Dairy Index, most adults in China — roughly one billion people — are lactose intolerant. This high prevalence is largely due to the genetic factors common among Asian populations. However, this doesn’t mean Chinese people don’t consume dairy products at all. In fact, they do but just in smaller amounts […]
Health supplements and vitamins in China: a promising market dominated by foreign brands
Health supplement consumption trends in China are evolving rapidly, unlocking massive demand and reshaping the wellness landscape. From 2018 to 2023, China’s health supplement market achieved a CAGR of 6.9%. In 2023, the market size of health supplements in China reached RMB 387.9 billion, marking a year-on-year increase of 29.8% – a surge reflecting post-pandemic […]
How China’s Gen Alpha is reshaping consumption
China’s Gen Alpha, born between 2010 and 2025, represents approximately 230 million people, or 16.3% of the country’s population as of 2023. According to the United Nations, it is projected to represent over 19% of the population by 2050. This segment is often overlooked even though the size of the children’s consumer market represented about […]
When nostalgia meets rebellion: The new face of Hello Kitty in China
In April 2025, Beast 野兽派, a leading Chinese lifestyle brand known for its premium floral products and artistic collaborations, launched a high-impact Hello Kitty pop-up campaign on Shanghai’s West Bund. Tapping into the strong cultural resonance of Hello Kitty in China, the activation aligned with the ongoing Shanghai Flower Show. It quickly gained traction on social media, generating […]
How the zoo and aquarium industry in China is overcoming monotony
In the zoo and aquarium industry in China, many parks have been for failing to innovate, mainly relying on animals without offering new experiences to encourage repeat visits. However, those that have transformed into immersive and comprehensive spaces — incorporating hotels, restaurants and attractions — are successfully bringing more people. Download the winter sports market […]
Inside luxury’s gray market: The evolving role of China’s Daigou industry
The Daigou (代购) industry refers to individuals or agents who purchase and import goods from overseas for resale in the Chinese market. Tightened regulations and pandemic-related disruptions led to a significant reduction in the industry. While the industry is unlikely to recover to its pre-pandemic size, it experienced a rebound in 2024, with the daigou […]
Air pollution in China and its impact on businesses
Home to over 1.4 billion people, China has faced growing pollution challenges since the 1990s due to rapid industrialization that prioritized economic growth over environmental sustainability. This led to severe environmental and health impacts, ranking China 13th globally in pollution-related risks 2023. In recent years, however, the government has launched aggressive environmental reforms, deploying targeted […]
Artificial intelligence in China: from manufacturing hub to global tech innovator
Artificial intelligence (AI) in recent years has been a disruptive force in reshaping various industries. Manufacturing, healthcare, and automotive are revolutionized through enhanced decision-making, task automation, and personalized experiences. Supported by state-led strategies, vast data reserves, and a dynamic tech ecosystem, China is rapidly scaling AI adoption domestically while advancing its technological ambitions on the […]
China’s medical device investment: Why JVs and local partnerships are key
China’s medical device investment sector is fueled by an aging population, rising healthcare demand, technological advancements, and strong government support. From 2012 to 2022, China’s total health expenditure more than tripled to RMB 8.5 trillion, while the medical device market reached RMB 336 billion in 2022, making it the second-largest globally, behind only the US. […]