China’s organic cosmetics market: Navigating regulation, scale, and consumer trust
Organic cosmetics are personal care products that leverage natural ingredients grown without synthetic pesticides. Under minimal processing, they retain active nutrients that the skin easily absorbs. Driven by these benefits, Chinese consumers are embracing natural skincare, causing China’s organic cosmetics market to boom rapidly. Although strict local laws disabled explicit “organic” packaging labels, analytical shoppers […]
From Kyrie to Curry: Chinese sportswear brands are signing basketball’s biggest stars

In June 2026, Stephen Curry ended thirteen years with Under Armour and signed a ten-year deal with Li-Ning, a partnership worth roughly USD 400 million that wasn’t even the most lucrative offer he received. It was the loudest moment yet in a quiet takeover. Across the NBA, Chinese sportswear brands are now signing the sport’s […]
RTD market trends in China: The emergence of a health-conscious consumer

Four criteria influence Chinese beverage consumers’ decisions (N=1,168, 2026 April) when purchasing ready-to-drink (RTD) drinks. When asked to select influencing factors (multiple choice), 41% cited taste, while 35% cited each of safety, health attributes, and functional benefits. And finally, functional benefits at 35%. It is reasonable to assume that a beverage combining these various requirements […]
Sauce and condiment market in China: What Chinese consumers seek from Western brands

China’s sauce and condiment market is becoming more segmented as consumers and foodservice players move beyond basic seasonings toward products that make cooking easier and more consistent. Soy sauce, vinegar, and salt remain daily staples, but compound condiments, or pre-mixed, ready-to-use sauce blends that combine multiple ingredients and flavors into a single product, are gaining […]
The 2026 World Cup in China: Opportunities for brands when the home team is absent and the games air at dawn

China did not qualify for the 2026 FIFA World Cup, and for the first time the tournament is hosted across the United States, Canada and Mexico. For Chinese viewers that means kickoffs land roughly between 3 and 10 a.m. Beijing time, a drastic reverse of the convenient evening slots of Russia 2018 and Qatar 2022. […]
Sun protection in China: the market that’s growing, shrinking, and transforming all at once

Chinese consumers, whose skin tends to both burn and tan, treat sun protection as a daily routine that prevents tanning, keeps skin bright, and slows aging. As a result, demand for sun protection in China runs all year and appears across many product types. China’s sun protection market is really two markets moving in opposite […]
Price wars are losing their edge in China’s automotive industry

The automotive industry in China has indeed become increasingly competitive, especially with Chinese brands scaling production quickly and delivering high tech cars at affordable prices. However, following the intense price wars, consumers are shifting to more value-driven purchases. While price remains a key purchasing factor, they are also evaluating the value of the car and […]
China’s fashion industry: Growth returns, but consumers are more selective

China remains an indispensable pillar of the global fashion economy. On the consumption side, the mainland is one of the world’s largest apparel consumer markets and the world’s third-largest personal luxury goods market. On the production side, China remains the world’s largest exporter of textiles and clothing products. In 2025, retail sales of apparel, footwear, […]
SIAL China Shanghai 2026 recap: Signals from Asia’s largest F&B trade show

The recent SIAL China 2026 exhibition revealed a food and beverage industry increasingly focused on trust, provenance, and functional value. Across the exhibition halls, organic products graduated into a standalone category, geographical origin became a front-of-pack selling point, and brands showcased visible fruit, vegetable, and functional ingredients as proof of authenticity. Meanwhile, categories that dominated […]
Discovering China’s new luxury hot spots: Emerging luxury hubs beyond Shanghai and Beijing

Chinese major international hubs like Shanghai, Beijing, and Hong Kong have traditionally acted as China’s luxury hot spots. As of 2023, this trend continues to dominate with Shanghai boasting a luxury consumption volume of RMB 53.5 billion, placing it in the lead. Beijing closely follows with RMB 52.3 billion. In 2025, according to Bain & […]
China Mall Innovation 2026 Report

New consumption habits calls for new consumer spaces. Market share of online purchases in China has declined from 27.6% in 2023 to 26.1% in 2025. Malls have always played an important role in China’s consumer markets, and with the quick rise of e-commerce in China, the natural assumption would be that malls are increasingly irrelevant. […]
Pickleball in China: Built on familiarity, racing ahead

The global pickleball market is projected to rise from USD 2.2 billion in 2024 to USD 9.1 billion by 2034, a 15.3% CAGR. But China’s trajectory stands apart. While the sport has been widely associated with retirees in the US and club‑driven growth in Europe, China’s adoption pattern is younger, faster, and shaped by a […]