Brand Independence

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Perfect Diary case study: How this Chinese makeup brand got to the top
07Mar

Perfect Diary case study: How this Chinese makeup brand got to the top

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, using the strategies of KOL marketing, co-branding, and private traffic. This Perfect Diary case study dissects how the brand became so popular so fast. Since […]

Keep: case study of the APP dominating China’s fitness market and inspiring millions
25Aug

Keep: case study of the APP dominating China’s fitness market and inspiring millions

How China’s booming fitness market has bred the rise of Keep. Relying on China’s robust economic advancements and Chinese people’s increasing health awareness, China’s fitness industry has boomed. In 2019, China has become the largest fitness market in the world with approximately 49,860 fitness clubs and 68.1 million members. An optimistic estimation is that China’s […]

The flower Market in China: How one brand captured the online market
20Mar

The flower Market in China: How one brand captured the online market

The adornment of flowers is essential in Chinese festivals. During these festivals, copious amounts of flowers cover buildings and streets. Outside of these festivals, flowers are often given as gifts on special occasions. As symbols of love and happiness, flowers are welcomed by everyone. However, few people notice the Chinese flower market or flower suppliers […]

Branding in China: Connecting directly to Chinese consumers
13Mar

Branding in China: Connecting directly to Chinese consumers

To successfully develop a brand in China, it is not enough to take a short-term outlook and try to sell into every available market. Doing so risk eroding long-term prospects. So, some brands sell directly to Chinese consumers through direct-to-consumer (DTC) channels while branding in China. International brands like Nike or Louis Vuitton have already […]

Private Traffic in China: Own your customer traffic
05Mar

Private Traffic in China: Own your customer traffic

Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]

Louis Vuitton in China: The king of luxury brands in China
20Feb

Louis Vuitton in China: The king of luxury brands in China

Louis Vuitton Malletier, commonly known as Louis Vuitton or LV, is a French fashion house founded in 1854 by Louis Vuitton. The brand’s products range from luxury suitcases and leather goods shoes, watches, jewelry, accessories, sunglasses and even books. Since first entering the market in 1992, Louis Vuitton has been in China for 28 years. […]

Advantages of Brand Independence in China
16Dec

Advantages of Brand Independence in China

What is Brand Independence? Brand independence refers to a brand not relying on any other third party channels such as online marketplaces to sell products. In this case, the traffic will be driven from independent sales channels such as the brand’s own website. Brands, in turn, can manage their own identity, assets, and digital assets […]

通过品牌独立提高品牌知名度
13Dec

通过品牌独立提高品牌知名度

时间: 2020年3月5日，上午9:30至下午6:30 (包含早餐与午餐) 地点: 上海交通大学 在为期一天的培训中，您将了解到如何： 脱离天猫或京东此类传统电商平台，完成品牌独立化； 定义品牌官网的独特卖点 发展品牌私域流量并建立社群 价格: MBA学生390元，初创企业520元，已成立的公司590 (包含早饭，午饭和应有尽有的能量咖啡) 折扣: 2月20日前订票可享受－30%的优惠；如您的参加人数大于三人，请咨询我们享受特别优惠。 什么是品牌独立？ 品牌独立意味着品牌方可以独立管理消费者流量（也称为“私域流量”）。独立的品牌不会通过京东，天猫和考拉这类传统电商平台销售产品，而是通过自己的官方网站(brand.com)完成销售以及流量的获取。品牌的独立渠道主要包括：官方网站(brand.com)，官方应用程序(brand app)，小程序以及品牌线下零售店。 品牌独立的优势是什么？ 首先，品牌方可以节省推广活动相关的费用。其次，品牌方通过使用更完善的客户管理(CRM)系统直接与消费者进行互动。此外，品牌知名度的提高会同时带动消费者忠诚度的提升，并且基于对消费者需求的更好理解，消费者的用户体验也会得到改善。最后，消费者的购买决定将更少的受到价格影响，而更多的被忠诚度驱动。 你可以扫描下方的二维码来报名参加我们的活动！完成报名后，我们会在短时间内将本次活动的更多相关信息发送到你的邮箱。 See this article about Brand Independence workshop in English.

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