Strategy in China

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Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling
06Mar

Biotechnology and the Genetics Industry — pushing forward Chinese technology for good or evil? | Daxue Consuling

https://podcasts.apple.com/us/podcast/62-starting-brand-agency-in-china-attracting-f-b-sme/id1450916630?i=1000444644059 Biotechnology and the genetics industry in China. Last year, a Chinese researcher, Jiankui He, was reported to presumptuously conducted a genetic modification experiment on two children of HIV infected parents. This experiment (CRISPR Cas-9 targeting/editing of HIV-related genes) received a wide range of attention not only from scientists but also the general public. Even […]

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting
04Mar

SK-II’s Viral Chinese Campaigns: Contributing to the (exhausted) conversation of “Leftover Women” | Daxue Consulting

In the weeks following Chinese New Year, SK-II premiered the latest video in their #changedestiny campaign, titled Meet Me Halfway. Following Marriage Market Takeover (2016) and The Expiry Date (2017), the latest installment continues the narrative of “leftover women” as three Chinese young single women working in cities far from home ask their parents to […]

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting
18Feb

What international brands must know about the domestically dominated healthy snacks market in China | Daxue Consulting

Healthy snacks market in China. How to eat healthy without sacrificing taste is more or less a worldwide concern. This is certainly the case with Chinese consumers.  Chinese consumers are on the search for healthy snacks to fill their stomachs. In China, traditional Chinese recipes provide a solution to this conundrum. Many healthy snacks are derived […]

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting
21Jan

International luxury brands meet Chinese Lunar New Year 2019 | Daxue Consulting

How foreign brands can leverage Chinese elements to approach the consumers For the rest of the world, it might already be a brand-new year, but not for Chinese people. The Chinese Lunar New Year is on the 5th of February in 2019. It is the most important traditional Chinese festival, which is also known as […]

How eye-tracking is used to understand Chinese consumers | Daxue Consulting
14Jan

How eye-tracking is used to understand Chinese consumers | Daxue Consulting

Eye tracking at first glance Eye tracking, first employed in the psychological research of study human cognition many years ago, has emerged in many different areas to provide more objective details for researchers and developers. The eye-tracking technology is used to track the eye movement, gathering information such as the focus level and attention span […]

Is pricing strategy a key to the success of your product in the Chinese market?
13Dec

Is pricing strategy a key to the success of your product in the Chinese market?

Daxue Consulting CEO, Matthieu David gives insight on the methodologies used to decide a pricing strategy in China. As an example, methodologies include a comprehensive price audit of the product categories, both through store checks and online marketplace and e-commerce scrapping. Benchmarking metrics of key market players, along with brands from different sectors but offering […]

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting
11Dec

D&G issue in China: Why the video about chopsticks suddenly went viral on Chinese social media | Daxue Consulting

The D&G issue in China and Daxue Consulting suggestions for international brands on the Chinese market Two weeks ago, several official news accounts and KOLs on different social media platforms in China, including Weibo, WeChat, Tencent Video (腾讯视频，a Chinese video streaming website with over 500 million mobile monthly active users and 63 million subscribers) and Bilibili (a […]

Booming of Detox Drinks in China: A Shifting Strategy
12Jul

Booming of Detox Drinks in China: A Shifting Strategy

To know more about the Detox Drinks in China, contact us at dx@daxueconsulting.com Booming of Detox Drinks in China: Companies are shifting their strategy to meet the increasing demand According to market research conducted by Daxue Consulting, the Chinese are one of the world’s most health conscious people. This is likely because food scandals occur […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.

Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
  • Daxue Consulting Shanghai, Room 504, 768 Xietu Road, Xuhui District, Shanghai, China 上海黄浦区斜土路768号504室
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