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Daxue Talks 11: How to enter China’s online FMCG market in 2019?
08Nov

Daxue Talks 11: How to enter China’s online FMCG market in 2019?

Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
07Nov

Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai

setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]

Daxue Talks 9: Leverage Douyin to reach gen Z
06Nov

Daxue Talks 9: Leverage Douyin to reach gen Z

Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]

How to build a mass brand in China’s consumer goods market?
06Nov

How to build a mass brand in China’s consumer goods market?

China’s consumer goods market is now the world’s largest, how brands get a slice of the pie By the end of 2019, China’s consumer goods market will be the largest in the world. According to the latest forecast by New York-based research company eMarketer, the market will be worth $5,074 trillion ($100 billion more than […]

China’s urbanization visualized: The growth of Chinese cities and why it shows market potential
04Nov

China’s urbanization visualized: The growth of Chinese cities and why it shows market potential

Much of China’s market potential is still latent. This visualization shows the explosive growth of China’s cities. With a population of over 1.4 billion, China is currently the most populous nation in the world. After reaching a population of 1 billion in the early 1980s, China’s population growth rate slowed down and is now close […]

China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn
21Oct

China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn

In this episode of China Paradigm, we learn about Daphne Tuiijn‘s entrepreneurial story starting WebshopinChina.com – a full-service China e-commerce agency with offices in Shanghai and Amsterdam. Chaoly is a cloud-based data platform, based on the latest technologies that integrate your data together with big data sources from major Chinese platforms. Daphne Tuijn discusses her […]

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
11Oct

Embracing China’s silver generation: how brands market to seniors in China | daxue consulting

China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
09Oct

Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting

It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
23Sep

China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann

In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]

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Daxue Consulting is a China-based market research and strategy agency. Created on the campus of Beijing Daxue in 2009, Daxue Consulting has strong roots on Chinese market but also an international vision and team. Daxue Consulting now has offices in Beijing and Shanghai and its team is composed of local and overseas-educated Chinese and China-educated foreign project managers.





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Subscribe to our Newsletter

The monthly report will allow you to keep track of the most important upcoming events about China around the world, as well as not to miss useful articles and reports. While the weekly newspaper will talk about the daily business cases of China, important local events and news.
Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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  • Daxue Consulting Beijing, Dongzhong Jie #40, Beijing, China 北京东城区东中街40号元嘉国际A座726室
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