Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Daxue Talks 12: Dropship fast-moving consumer goods in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31: What are the different platforms to sell […]
Daxue Talks 11: How to enter China’s online FMCG market in 2019?
Enter China’s online FMCG market The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we unveil the recipe for a successful entry into the Chinese FMCG market, what to expect and what to be prepared for. Jump to the questions: 0:31 What are […]
Daxue Talks 10: Pros of setting up a company in Hangzhou over Shanghai
setting up a company in Hangzhou over Shanghai The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, we clarify all the benefits of setting up a company outside of 1-tier cities but not far from them. Specifically, this case is about Hangzhou over […]
Daxue Talks 9: Leverage Douyin to reach gen Z
Leverage Douyin Fabian Ouwehand, Douyin expert and entrepreneur in China gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In this China business vlog, we discuss how to use Douyin for marketing purposes and especially how to work with Chinese influencers, KOLs on Douyin. Jump to the […]
Daxue Talks 8: 5 minutes to understand Douyin marketing
Douyin marketing Fabian Ouwehand, Douyin expert and entrepreneur in China, gives us the most recent information on the Chinese digital giant, Douyin (called Tik-Tok in the West). In 5 minutes, find a clear presentation, Douyin’s 2019 figures and key insights to understand how the APP works. Jump to the questions: 0:40 What is Douyin? 0:55 […]
How to build a mass brand in China’s consumer goods market?
China’s urbanization visualized: The growth of Chinese cities and why it shows market potential
China Paradigm 82: Going from digital agency to SaaS business in China with Daphne Tuijn
In this episode of China Paradigm, we learn about Daphne Tuiijn‘s entrepreneurial story starting WebshopinChina.com – a full-service China e-commerce agency with offices in Shanghai and Amsterdam. Chaoly is a cloud-based data platform, based on the latest technologies that integrate your data together with big data sources from major Chinese platforms. Daphne Tuijn discusses her […]
Embracing China’s silver generation: how brands market to seniors in China | daxue consulting
China’s silver generation China’s silver economy is full of potential for brands who know how to market to seniors in China What does China’s aging population mean for brands Often referred to as the seniors’ market, the Silver Economy in China covers all products and services intended for people aged 60 and older. China has gradually transferred into […]
Blockchain technology in China and its role in the fourth industrial revolution | daxue consulting
It is undeniable that blockchain is an ingenious invention—the brainchild of an individual or collective of tech-savvies known by the pseudonym of Satoshi Nakamoto. However, since its first public use in 2009, Blockchain has evolved into something much more large than what its creator/s could have ever dreamed of. Not only has this technology gained […]
China Paradigm 77: How to introduce a premium brand to China with Mike Hofmann
In this episode of China Paradigm, Mike Hofmann, Managing Director at Melchers (Beijing) Ltd., speaks with Matthieu David-Experton about supporting the exportation and operations of companies in China. 1:02 About Melchers 3:48 Net sales 5:27 Melchers’ case studies that are most illustrative of China 8:09 Competing with other companies 10:06 Elements and circumstances to why […]